How to Measure Social Influence Marketing
Find out if your social influence marketing (SIM) campaign is a success. Part of social influence marketing calls for establishing related metrics and measuring your results to determine the effectiveness of your campaign. Keep these tips in mind:
Start with the SIM score (your brand's health compared to all of your direct competitors in the social Web) as a single, strategic, brand health measurement.
Match your program to the platform and to the metrics available. Different social platforms allow you to measure metrics in different ways.
Tie all your SIM metrics to a broader digital strategy and business metrics.
Always prioritize metrics regarding sociographics and social action-related metrics over traffic demographics.
Don't ignore SIM metrics from your corporate Web site. Your Web site is also a platform for social influence and should be measured and tracked in a similar fashion.
Use the APIs (application programming interfaces) from the social media platforms to develop your own integrated metrics dashboard.
Web Design & Development Glossary
AJAX
asynchronous JavaScript and XML. A technique used in web page development.
Web Design & Development Glossary
API
application programming interface. A set of rules programs use to communicate with each other.
Web Design & Development Glossary
color stop
A special element that indicates a color to be added to a gradient.
Web Design & Development Glossary
FTP
File Transfer Protocol. A network protocol useful for transferring files in a client-server relationship.
Web Design & Development Glossary
HTML
HyperText Markup Language. The predominant language for building web pages.
Web Design & Development Glossary
HTTP
HyperText Transfer Protocol. The primary networking language for the Internet.
Web Design & Development Glossary
PHP
PHP Hypertext Processor. A scripting language that works well within HTML.
Web Design & Development Glossary
socket
A technology that allows remote computers to maintain a persistent connection in order to communicate with each other.
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sprite
An graphic object on a web page that will be manipulated in real time.
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SQL
Structured Query Language. A programming language useful in managing relational databases.
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stateless protocol
An Internet procedure that completely breaks the connection between the client and the server after a transaction, meaning that the next transaction will require an entirely new connection.
Web Design & Development Glossary
Telnet
A network protocol useful in interactive, text-oriented communications.
Web Design & Development Glossary
W3C
World Wide Web Consortium. The organization that sets international standards for the World Wide Web.
