How to Develop Your Business's Facebook Content Strategy
Facebook provides you with a unique way to keep your finger on the pulse of your fans. You can listen to feedback about your business from Facebook members in a number of ways:
Monitor discussions in your group. A Facebook Group lets you create a community and have discussions with your members, but a noteworthy byproduct of forming a Facebook Group is the ability to get feedback.
For example, the next time you think about launching a new product or service, consider having the members of your group weigh in on it before it goes to market. And don’t worry about a delay in getting the product to market; it takes only a few days to get feedback from members. Of course, you have to build up your member base before you can tap into it.
Facebook doesn’t publish secret or closed group discussions to Internet search engines, so if getting found via search is part of the strategy with your Group, make sure it's an open Group.
Search for discussions about your brand. Facebook is fertile ground for open, honest, peer-to-peer discussions about your business. Just plug any search terms related to your business into the Facebook search box and see what comes up. You might be surprised to find other fan Pages devoted to your brand.
To search terms, type your keywords into the main search box at Facebook.com and filter by Pages, Posts, or Groups on the left-hand side.
Review postings on your Page timeline. Facebook users can post comments, questions, and even suggestions to your Page. Make sure you closely monitor those and respond appropriately and in a timely manner.