How to Communicate Your Brand Online

You don’t just communicate your personal brand in person; you should communicate your brand online as well. A profile hub can serve as a central point for all your online activity (your blog or website, Twitter account, photo gallery, and so on). Content for your profile may include

• A brief bio about who you are

• Links to your social media sites (such as LinkedIn, Twitter, Facebook, YouTube, and Fan pages)

• The name, products, and/or services of your business

• If appropriate, your key clients

• Your education

• Special features that enhance your personal brand such as a favorite quote or testimonial

• Your photo

• Links to — or pdf versions of — articles you’ve written or slides you have produced

Popular profile hubs include

• LinkedIn: This site helps you build effective business relationships based on nurturing the “know, like, and trust” factor. If you are just beginning to think about using online tools to showcase your personal brand to your business and social networks, begin with LinkedIn.

• Facebook: Facebook helps you tell your story in ways that connect, inform, and entertain. This allows you to navigate the gentle balance of being social while also sharing enough of your personal brand to offer a satisfying taste of what others experience when they meet you in person. But, as your mother always told you, be careful who you hang out with! Your community of choice makes an impression.

• Google+: This relatively new social media site integrates several social services, such as Google Profiles and Google Buzz, as well the services Circles, Hangouts, and Sparks.