How to Bring Social Influence Marketing to Life
Social influence marketing (SIM) campaigns achieve success in the long term. Here are some tips that will help your SIM campaign flourish during its lifespan:
Participate where your customers want to participate and be active in the customer communities you create. Remember that your customers are your equals.
Design your SIM efforts so that customers are motivated and encouraged to form tribes, bringing others into the fold and engaging with one another.
When planning outreach programs, recognize that the "A" list influencers may not be as helpful as the long tail of the other influencers. These other influencers are more likely to listen to your point of view and act on your behalf.
Design your programs so that they are extremely easy for your customers and prospects to share with others on the social platforms of their choice.
Web Design & Development Glossary
AJAX
asynchronous JavaScript and XML. A technique used in web page development.
Web Design & Development Glossary
API
application programming interface. A set of rules programs use to communicate with each other.
Web Design & Development Glossary
color stop
A special element that indicates a color to be added to a gradient.
Web Design & Development Glossary
FTP
File Transfer Protocol. A network protocol useful for transferring files in a client-server relationship.
Web Design & Development Glossary
HTML
HyperText Markup Language. The predominant language for building web pages.
Web Design & Development Glossary
HTTP
HyperText Transfer Protocol. The primary networking language for the Internet.
Web Design & Development Glossary
PHP
PHP Hypertext Processor. A scripting language that works well within HTML.
Web Design & Development Glossary
socket
A technology that allows remote computers to maintain a persistent connection in order to communicate with each other.
Web Design & Development Glossary
sprite
An graphic object on a web page that will be manipulated in real time.
Web Design & Development Glossary
SQL
Structured Query Language. A programming language useful in managing relational databases.
Web Design & Development Glossary
stateless protocol
An Internet procedure that completely breaks the connection between the client and the server after a transaction, meaning that the next transaction will require an entirely new connection.
Web Design & Development Glossary
Telnet
A network protocol useful in interactive, text-oriented communications.
Web Design & Development Glossary
W3C
World Wide Web Consortium. The organization that sets international standards for the World Wide Web.
