How to Respond to Online Community Criticism with Dignity
Social Networks Are Online Communities
Members Join Online Communities to Share Information

How to Attract New Online Community Members

Members of online communities are transient. Many stick around only until they achieve a certain goal. Others lose interest and find new hangouts. Thus, without a regular influx of new members, communities die out.

Going through all the trouble of putting up a place for folks to interact only to let it turn into a virtual ghost town seems like a waste. Encouraging new membership is one of the key duties of a community manager.

A good manager really rocks the people skills and is friendly, inviting, and welcoming. A good manager is also active in many other online communities and networks, in hopes of driving traffic and raising awareness, and uses a variety of methods to keep folks coming in:

  • Participates in social networking: Community managers often share news and events on social networks, such as Twitter and Facebook.

  • Cross-promotes with other communities: Many community managers join forces for contests and discussion among like-minded communities.

  • Offers perks and discounts: New members are drawn to coupons, discount codes, freebies, and other perks.

  • Attends conferences and meet-ups: Community managers often attend conferences and meet-ups among same-interest groups in order to raise awareness and bring in new members.

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