Free Google AdWords Resources

As you explore Google AdWords, fine-tune your Web site, and gain knowledge about maximizing your Web presence, it never hurts to have a helping hand. The following list offers some suggestions for some free resources to help you out:

• AdWords Home Page: to sign up for AdWords and to log in to your account.

• AdWords Help Center: support for answers to frequently (and not-so-frequently) asked questions.

• AdWords Learning Center: for text and multimedia AdWords lessons. You can watch short videos, take quizzes, and even become a Qualified Google Advertising Professional.

• AdWords Editorial Guidelines: reminds you what not to put in your ads.

• Google Group for AdWords Help: to connect with over 11,000 AdWords users to ask questions and receive answers from Google-approved experts (free registration required).

• Free Split Tester: allows you to enter statistics for two ads and determine whether you have a winner.

• Companion Web Site for Google AdWords For Dummies: includes updates, an AdWords tips newsletter, free teleseminars, video tutorials, and information about AdWords consulting, coaching, and campaign management.