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Establishing a Business Website Update Schedule

Your content update schedule depends on the nature of your business website, as shown in the Sample Update Schedule. At the very least, review all site content at least once a year, and budget a complete site overhaul every few years. During that time, viewers’ expectations of a contemporary site change as technology improves and graphics styles evolve.

Sample Update Schedule
Frequency Task
Every three to five years Redesign site and add new content and features
Annually Review and update all content and photos as needed
Monthly Update at least one page of the site with news and seasonal content
Weekly Offer new products and special promotions
Daily Have the date change automatically
As needed Maintain product inventory, especially price changes, deletions, and back orders

Updating some content at least once a month is much better for search engines and is achievable for most businesses. The more frequently you update your site with changing content, the more you need easy, inexpensive access to an onsite blog, a content management system, a storefront administration package, or software such as EasywebContent or Adobe’s Contribute.

Paying a developer for updates can get expensive, although some developers sell a hosting package that includes monthly update services. As a last resort, someone in-house who is already familiar with HTML or various web publishing software tools can make changes to your site and upload them via File Transfer Protocol (FTP).

Whatever the frequency of updates, decide who is responsible for making them and who will confirm that they’re complete. In other words, plan!

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