Establish a Social Influence Marketing Game Plan
Marketing via social media means marketing directly to influencers — rather than consumers. And social influence marketing (SIM) requires a whole new game plan. Establish your SIM campaign with these tips in mind:
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Develop social influence marketing (SIM) guidelines for your organization. It provides critical guidance for your employees as they practice social influence marketing.
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Establish clear objectives for your social influence marketing efforts. Don't experiment for the sake of experimenting.
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Create a roadmap for your social influence marketing efforts to help you plan resources, conduct research, coordinate marketing programs, and deploy new tactics.
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Define your metrics for success up front before you execute your roadmap.
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Recognize that SIM programs don't have neat end dates. Plan your resources and budget carefully to allow for continuous nurturing.
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Make sure you understand your customer base — who talks to each other and who influences who — before launching any program.
Web Design & Development Glossary
AJAX
asynchronous JavaScript and XML. A technique used in web page development.
Web Design & Development Glossary
API
application programming interface. A set of rules programs use to communicate with each other.
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color stop
A special element that indicates a color to be added to a gradient.
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FTP
File Transfer Protocol. A network protocol useful for transferring files in a client-server relationship.
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HTML
HyperText Markup Language. The predominant language for building web pages.
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HTTP
HyperText Transfer Protocol. The primary networking language for the Internet.
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PHP
PHP Hypertext Processor. A scripting language that works well within HTML.
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socket
A technology that allows remote computers to maintain a persistent connection in order to communicate with each other.
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sprite
An graphic object on a web page that will be manipulated in real time.
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SQL
Structured Query Language. A programming language useful in managing relational databases.
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stateless protocol
An Internet procedure that completely breaks the connection between the client and the server after a transaction, meaning that the next transaction will require an entirely new connection.
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Telnet
A network protocol useful in interactive, text-oriented communications.
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W3C
World Wide Web Consortium. The organization that sets international standards for the World Wide Web.
