Featured First: An option for your eBay listing. When you choose this option, your item listing appears at the top of its listing category when it is displayed in a Best Match sort. The charge for this option is $24.95 ($74.95 for a 30-day listing).

Federal Trade Commission (FTC) Act: A law that prohibits deceptive or misleading transactions in commerce.

fill light: Adds more light to an item you’re photographing, filling in some of the shadowed spots.

Final Value Fees (FVFs): A commission that eBay charges on the back end when you sell your item. The Final Value Fee is based on the final selling price of your item.

fraud: Loosely defined as nondelivery of an item or receipt of an item that’s significantly different from the way it was described.