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Create a Winning Facebook Marketing Strategy for Your Business

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Acknowledge your fans.

The B2C giants on Facebook do a fantastic job of spotlighting their fans. When fans feel appreciated, they continue to engage with your Page.

One great example of this strategy comes from Oreo, which knows a thing or two about standing out. In celebration of its 100th birthday, Oreo created a campaign to spotlight its fans’ birthdays too. Every single day during the celebration, Oreo chose one fan who had a birthday that day and spotlighted that person in its Timeline cover photo. Oreo’s Facebook Page has millions of fans, so those folks must be doing something right!

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