Create a Winning Facebook Marketing Strategy for Your Business

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Have fun.

Face it — most people log on to Facebook to have fun and connect with friends. Interacting with brands and businesses is not the No. 1 reason why people get on Facebook each day. That doesn’t mean, however, that these users aren’t a captive audience! The key is to infuse fun into your Facebook activity when appropriate.

Coca-Cola secured its spot at the top of many best-of-the-best Facebook Page lists with its fun, innovative promotions and playful, interactive features. Coke’s Summer Snapshot contest, for example, encouraged fans to take photos of themselves holding their special Summer Coca-Cola cans. Notice that others can vote on the photos — which, of course, allows everyone to get in on the fun.

Photos are viewed more than anything else on Facebook. They go viral quickly because when a fan posts a photo, that photo is sent to the News Feeds of all their friends. Hundreds of thousands of potential new fans will see these photos.

When reviewing these four strategies illustrated by some well-known B2C companies, remember that you, too, can create these experiences for little or no cost. Again, model the best that’s out there, and make the strategies work for your own business.

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