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Create a Winning Facebook Marketing Strategy for Your Business

Mix up your media.

Facebook strategies that infuse a variety of media, including photos and video, often draw a bigger crowd. One example is Old Spice’s use of video in an (in)famous Facebook campaign.

Old Spice was able to grab the attention of Facebook users with its Old Spice Guy videos. These videos showed a topless guy responding to fans’ silly and often hilarious questions and quickly became viral sensations. When the two-day campaign ended, the Old Spice YouTube Channel had almost 8 million views and 616,000 fans on Facebook. That’s impressive!

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