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Create a Winning Facebook Marketing Strategy for Your Business

Know your audience.

When you’re clear about who you’re communicating with on Facebook, you can create experiences around your audience’s interest and likes. An example of a B2C company that’s in tune with its audience is Red Bull, as evidenced by that Page’s custom apps and unique content.

The team behind Red Bull’s Facebook Page knows what its audience will respond to best and then delivers. A series of online games and apps for fans, for example, is geared toward sports and high-impact competitions.

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