Successful marketing research helps you make good marketing decisions and run a successful business. The following are some ideas for those moments when you decide you really need to concentrate on marketing to boost sales to a higher level. This simple checklist can ensure that you’re conducting good marketing research:

  • You have well-defined research questions.

  • You have a sound strategy for data collection.

  • You have a clear and concise measurement instrument or approach.

  • You can ensure appropriate and efficient data analysis and interpretation.

  • Your approach is part of an ongoing research program.