Careers Glossary: B

behavior-based interview: A type of job interview in which candidates are asked what kinds of behaviors they have used in the past to handle certain situations and solve problems.

blog: A Web-based journal that is written and updated by one or more blog writers, or bloggers. Today's more sophisticated versions read like media stories and columns.

branding statement: A marketing tool for job seekers consisting of a brief statement that communicates who you are in the workplace; typically used in resumes and job interviews. Also sometimes called a branding brief.

broadcast letters: Self-marketing letters that a job seeker sends to a large but carefully targeted list of potential employers. These letters are designed to uncover an opportunity in the hidden (unadvertised) job market.

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