Business Website Stickiness
Stickiness is the technical term for keeping people on a website. If your business website average viewers visit fewer than two pages or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue.
Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they haven’t spent enough time to figure out what you have to offer.
Lay down a sticky trail with content, calls to action, things to do, media to download, and interaction with site elements. Every action users take, every click they make, binds them kinesthetically to your site. For example, gURL.com (shown below) is notable for its stickiness, which makes it especially appealing to advertisers. Its community features for teenage girls keep visitors on the site for multiple page views and an extended period of time.
![gURL.com is a very sticky site. [Credit: Courtesy of ALLOY MEDIA+ MARKETING]](http://media.wiley.com/Lux/92/318992.image0.jpg)
Credit: Courtesy of ALLOY MEDIA+ MARKETING
gURL.com is a very sticky site.
Web Design & Development Glossary
AJAX
asynchronous JavaScript and XML. A technique used in web page development.
Web Design & Development Glossary
API
application programming interface. A set of rules programs use to communicate with each other.
Web Design & Development Glossary
color stop
A special element that indicates a color to be added to a gradient.
Web Design & Development Glossary
FTP
File Transfer Protocol. A network protocol useful for transferring files in a client-server relationship.
Web Design & Development Glossary
HTML
HyperText Markup Language. The predominant language for building web pages.
Web Design & Development Glossary
HTTP
HyperText Transfer Protocol. The primary networking language for the Internet.
Web Design & Development Glossary
PHP
PHP Hypertext Processor. A scripting language that works well within HTML.
Web Design & Development Glossary
socket
A technology that allows remote computers to maintain a persistent connection in order to communicate with each other.
Web Design & Development Glossary
sprite
An graphic object on a web page that will be manipulated in real time.
Web Design & Development Glossary
SQL
Structured Query Language. A programming language useful in managing relational databases.
Web Design & Development Glossary
stateless protocol
An Internet procedure that completely breaks the connection between the client and the server after a transaction, meaning that the next transaction will require an entirely new connection.
Web Design & Development Glossary
Telnet
A network protocol useful in interactive, text-oriented communications.
Web Design & Development Glossary
W3C
World Wide Web Consortium. The organization that sets international standards for the World Wide Web.
