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Building Your Business's E-Mail List

Part of the E-Mail Marketing For Dummies Cheat Sheet

Collecting e-mail addresses isn't easy. Fortunately, your e-mail list needn't be large to be effective. The best lists contain loyal, repeat customers; referral sources who respect others' privacy; and interested prospects who know your business well enough to recognize your e-mails. Try these techniques to get people to sign up for your e-mail list:

  • Place sign-up links on your websites and in your e-mail signature.

  • Put a sign-up form on your social media sites.

  • Ask people to text their e-mail address to your mobile short code or fill out a mobile sign-up form.

  • Ask people whom you meet face-to-face to share their e-mail addresses.

  • Place a guest book on your counter or desk.

  • Ask people to join when you exchange business cards.

  • Collect e-mail addresses at trade shows and events.

  • Collect e-mail addresses from people who call you.

  • Offer an incentive, such as a discount, to join your e-mail list.

  • Share your sign-up link with noncompeting businesses.

  • Pay someone to collect e-mail addresses in person.

  • Ask for an e-mail address and permission in online shopping forms.

  • Include a sign-up URL (such as http://www.JoinMyEmailList.com) in your phone directory ad and in print advertising.

  • Include a link to your sign-up form in your online advertising.

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