Naming your brand is by far the most challenging, momentous, and necessary phase in the process of branding. However, coming up with a good brand name can be tricky. The following list presents qualities of a strong brand name.

  • Reflects the character of the brand

  • Describes the brand’s offering

  • Creates an association with the brand’s promise

  • Is easy and pleasant to say

  • Is unique and memorable

  • Can be claimed and protected legally, as a domain name, and as a social-media username