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Search engine optimization (SEO) means more than writing great content; you also need to know some of the technical aspects. Use search engine data to discover inbound links, related pages, synonyms, and problems with your site The advanced search operators in this table show you how:

Google Yahoo! Bing Result
cache: Shows the version of the web page from the search engine’s cache.
link: link: link: Finds all external web sites that link to the web page. (Note: In Yahoo!, you must type http://.)
linkdomain: Finds sites that link to any page within the specified domain.
related: Finds web pages that are similar to the specified web page.
info: Presents information that Google has about a web page.
define: define: Provides a definition of a keyword.
stocks: Shows stock information for ticker symbols. (Note: Type ticker symbols separated by a space; don’t type web sites or company names.)
site: site:, domain:, or hostname: site: Finds pages only within a particular domain and all its sub-domains.
allintitle: Finds pages that include all query words as part of the indexed Title tag.
intitle: intitle: or title: intitle: Finds pages that have a specific keyword as part of the indexed Title tag.
allinurl: Finds pages that have all the query words as part of their indexed URLs.
url: url: Finds a specific URL in the search engine’s index. (Note: You must type in http://.)
inurl: inurl: inurl: Finds pages that have a specific keyword as part of their indexed URLs.
allinanchor: Shows pages that have all the query words as linked text in the page.
inanchor: inanchor: Shows pages that have a specific keyword as linked text in the page.
inbody: Finds pages that have a specific keyword in their body text.
ip: Finds sites that are hosted by a specific IP address. (Note: The IP address you type must be a dotted quad address, such as 111.122.133.144.)
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Search Engine Optimization All-in-One For Dummies Cheat Sheet

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