At any given point, you have more than a million pages of items that you can look at on eBay, making item pages the heart (better yet, the skeleton) of eBay listings. All item pages on eBay — whether auctions, fixed-price items, or Buy It Now items — look about the same.


A conventional auction page with a Buy It Now option

This item page is for a typical auction, featuring the Buy It Now button and the Place Bid button.

All item pages show the listing title at the top of the selling area, bidding or buying info in the middle, and seller info below that. Below all this is a tabbed area that displays the complete description of the item, along with a tab for shipping and payment information.


A fixed-price sale

In a fixed-price sale, you see the Buy It Now button and the opportunity to place the item in your shopping cart, but no Place Bid button.


A fixed-price sale with a twist — the Make Offer option

Some sellers offer a Make Offer option on their fixed-price sales. When you come to a fixed-price listing with the Make Offer option, you can make an offer with a price that you'd like to pay for the item.