Your Food Truck's Key Performance Indicators
Key performanceindicators (KPIs) are quantifiable measurements that reflect the factors you’ve deemed critical to the success of your mobile food business. During the process of evaluating your food truck [more…]
Listen to Your Food Truck's Customers
The best judge of whether you’re providing a first-class dining experience at your food truck is always going to be your customers. Customer feedback is often given immediately, which allows you to act [more…]
Listen to the Feedback of Your Food Truck Employees
One of the most overlooked duties you have as a food truck owner is an obligation to your employees. Frequently, food truck owners get caught up in getting things done and tend to forget that they need [more…]
How Food Truck Owners Can Deal with Food Critics
In the mobile food industry, a bad review from a local food critic may seem devastating, but it’s never the single factor that makes or breaks a business. A bad review isn’t likely to close down your food [more…]
Define and Craft Your Food Truck's Marketing Message
The foundation of your food truck marketing plan is your marketing message. This message must concisely communicate what you want people to remember about your truck and stick to that point. To develop [more…]
Communicate Your Food Truck's Marketing Message with Public Relations
You need to determine how to share your food truck's marketing message with your community. Three of the most common methods of message promotion are public relations [more…]
Put Together Press Releases for Your Mobile Food Business
One of the best ways to promote your mobile food business is to issue press releases to your local media. You can distribute most of your press releases by e-mail or through online distribution services [more…]
Essential Components of a Food Truck Website
The goal of your food truck website is to attract customers and provide them with information about your products and services. All too often, poorly designed websites lack the key ingredients needed to [more…]
Twitter and Your Food Truck Business
Many food trucks are very active on social media platforms, especially Twitter, where you can witness an incredible amount of dialogue between food trucks and their customers. [more…]
Facebook and Your Mobile Food Business
As most mobile food vendors discover early in their careers, social media can be the best way to build your food truck’s national and local brand recognition. [more…]
Foursquare and Your Food Truck Business
As a mobile food business owner, you can leverage Foursquare by offering deals to customers who check in. Over 6 million smartphone users are actively using [more…]
Selling Your Food Truck Business
Selling your food truck business is one of the most important things you’ll ever do, because unlike all the other business decision you’ve made over the years, you’ll do this only once. You get a single [more…]
Understanding the Five Types of Crowdsourcing
Crowdsourcing has five major forms. Each form involves a crowdsourcer or manager, a crowdmarket and a crowd of people. By choosing the right form of crowdsourcing, you can manage large jobs with thousands [more…]
Matching Up Tasks with Crowdsourcing
You can use the various forms of crowdsourcing in many different ways. If you try hard enough, you can do almost any job with any form. However, each form of crowdsourcing handles some jobs better than [more…]
Taking the Six Steps to Successful Crowdsourcing
When you crowdsource, you go through a series of six steps that prepare the job, get the job to the crowd and collect the final work product. Many of these steps are supported by [more…]
Crowdsourcing Advantages: Five Things Crowds Do Well
Crowds bring the power of collected human intelligence to various forms of work, which is the beauty of crowdsourcing, or collaborative brainstorming. Crowds can do a good job of bringing a specific skill [more…]
Crowdsourcing Disadvantages: Identifying Six Things Crowds Do Badly
Crowds are at their best when they take the information you give them, combine it with their own experience and present you with their judgements – all good things in a collaborative environment. However [more…]
Keeping Up to Date with Crowdsourcing
The crowdsourcing world is changing rapidly. Each month brings new companies, new ideas for products and services, and new applications for crowdsourcing. To obtain the most current information, check [more…]
Crowdsourcing For Dummies Cheat Sheet
Crowdsourcing is an innovative way of organising jobs and workers. The collaborative brainstorming enables hundreds or even thousands of people to contribute their thoughts and energies to a single task [more…]
Ten Simple Marketing Strategies for Micro-Entrepreneurs
Everything in your micro business boils down to marketing. As a micro-entrepreneur, your business centers on two basic phases: the set-up phase, which is the easy part [more…]
What You Need to Know before Launching Your Micro-Business
When you decide to be a micro-entrepreneur, such as a home-based or one-person business owner, make sure you pay special attention before taking the big step. If you recklessly choose to start your own [more…]
Five Easy Ways to Have an Internet Presence without a Website
Being visible and present online is essential today for any micro-entrepreneur. Although a paid website is the best way to have an Internet presence, you may choose not to spend the [more…]
Six Easy Ways to Help You Make Money Fast
What may have started as a hobby has now blossomed into your own micro-entrepreneurial business. You’re now offering your product or service to customers with the goal of making money. These six options [more…]
Tapping into Five Free, Valuable Online Tools for Managing Your Business
No matter whether you’re just starting your own micro-business or you’ve been working for several years, you want everything to run smoothly and cost effectively. As a micro-entrepreneur, your focus is [more…]
Micro-Entrepreneurship For Dummies Cheat Sheet
As a micro-entrepreneur, you’re searching for tips and tricks to maximize profits and minimize losses for your micro-business. No matter what you offer to your customers, whether it's a service or product [more…]
