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Choosing the Right Content for Your Self-Published Book

To ensure that your book targets the appropriate audience, provides information of interest, and stays on target in terms of the content, ask yourself these questions: [more…]

Working with Clients as a Flash Web Designer

Unless you're independently wealthy, you create Web sites for friends, or you play with Flash as a hobby, you need to generate a profit from your work. If you're going to survive working with clients and [more…]

Ethical Land Mines for Consultants

Consultants face ethical dilemmas every day of the week, and as a consultant, you may be tempted to stray to the wrong side of that ethical line. But remember that you have a choice: You can do business [more…]

The Importance of My Record in ACT!

The first contact that you see when opening an ACT! database is your own — that's your My Record. My Record is nothing more than a contact record that's associated with a user of the database. Your My [more…]

Using Rich Media in Your Marketing Web Site

Multimedia, sometimes called rich media, has increased in popularity for as broadband use has exploded. Audio clips, music, video, virtual reality, and Flash animation all fall into this category. If rich [more…]

Marketing in a Spam-Filled World

Not so long ago, it looked like the spammers had destroyed e-mail marketing, but now it looks like things are actually getting better. The software people have created better spam filters, Internet Service [more…]

Challenges in Rookie Teaching: Facing Bad Behavior Head On

Eventually, it has to happen. One of your kids is going to break a rule, and you'll have no doubt in your mind that it was intentional and a direct challenge to your authority. No matter how fantastic [more…]

Indian Economic Law

If you want to do business in India, it is important to recognize some essential economic laws in India. These include laws framed as early as 1872 (which are still applicable) as well as those framed [more…]

Adding and Editing New Microsoft CRM Accounts

Accounts are companies. Subaccounts may be divisions of the main company or may be separate physical locations of the same company. Anything you add in Microsoft CRM, you can edit. And anything you add [more…]

Video Interviewing: The Wave of the Future

Video interviewing (a form of videoconferencing) is a live, two-way electronic communication that permits two or more people in different geographic locations to engage in face-to-face visual and audio [more…]

Rookie Teaching: Looking at Changes in Classroom Education

You may be young, eager, and willing to bend over backwards to identify with your kids' needs, but you're going to find that the kids you're teaching will little resemble the kid you were at their age [more…]

Budgeting for Your Brand-Building Program

Ask a handful of homebuilders how much it costs to build a home and you'll get a handful of different answers. The cost depends on the home being built. The same is true when the question is, [more…]

Getting Buy-In for Your Mission Statement

If you're starting a nonprofit with a group of people, everyone needs to agree on the mission statement. Consider holding a meeting to solicit input from everyone. The important thing to keep in mind is [more…]

Deciding Whether You Really Want to Be in the Bar Business

Think of all the great times people have in bars. They meet for girls' night out, bachelor parties, reunions, birthdays, or just because it's Thursday. They come to celebrate, relax, or have fun. It's [more…]

Finding Copywriting Inspiration

Stuck on a copywriting project? It happens from time to time. Fortunately, you don't need a miracle or even a flash of brilliance. Almost invariably, what you really need is a change of perspective, a [more…]

Managing an Ethical Direct Sales Program

The Direct Marketing Association warns against the two biggest direct sales landmines: nondelivery of merchandise and misrepresentation of offers. Every year a few direct marketers hurt the reputation [more…]

Understanding How and Why Nonprofits Face More Government Scrutiny

U.S. nonprofit organizations are entering an era of the most intense federal and state regulation in history. After cracking down on corporate America by enacting the Sarbanes-Oxley Act [more…]

Encountering the Microsoft CRM Home Page

When you start Microsoft CRM, the first thing you encounter is the Home Page. The Home Page is not only the first place you land, it's the place you can always go back to if you find yourself confused [more…]

Examining Executive Compensation in Nonprofits

Issues of executive compensation and governance are closely intertwined thanks to the influence of the Sarbanes-Oxley Act (SOX). The IRS is always concerned as to whether governing boards of nonprofit [more…]

Understanding Consumers in China

To do business successfully in China, or anywhere for that matter, you must remember one of the first rules of marketing: Know thy customer. The demographics of the consumer class in China aren't like [more…]

Relying on Want Ads in Your Job Search

How much should you use want ads in your job search? Some career guidebooks give everyone the same advice: Use want ads sparingly. But when it comes to finding a job, one-size-fits-all advice rarely does [more…]

Tracking Your Contacts with Microsoft CRM

Personal Information Managers (PIM) and Contact Management Systems (CMS) were introduced in the mid-1980s. Both PIM and CMS systems enabled you to organize the names, addresses, and phone numbers for all [more…]

Money Matters in China

If you travel to China, for business or pleasure, you need to understand how Chinese money works so you can exchange currency and go about your business without fear of being conned or scammed. And you [more…]

Respecting Racial and Ethnic Differences on the Job

Stereotyping, ridiculing, demeaning, or insulting other people is always a mistake. In business, this behavior can be disastrous. Racial and ethnic differences can be especially complex, particularly in [more…]

Three Clicks to Researching Telephone Sales Prospects

When you study up on your prospects before your telephone sales calls, you gather information that is bound to unlock sales success. As a side benefit, prospects are impressed and flattered when you show [more…]

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