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Choosing a Public Relations Firm for Your Business

Turn to public relations agencies when you want to get coverage of your business in the media. Public relations firms are public relations specialists. Use a public relations agency if [more…]

How to Create a Profitable Public Relations Program for Your Business

When creating a public relations (PR) program for your business, make that public relations (PR) program as profitable as you can. This PR-program path can get you on your way: [more…]

How to Track and Measure Buzz about Your Business

The impact of buzz marketing is very hard to measure. Agencies that specialize in generating buzz create ads just for viral marketing. These viral-marketing experts start the process and track it wherever [more…]

How to Plan a Promotional Event for Your Business

Promotional events can help elevate your business above your competition. Your promotional event's creative theme and the fact that you’re holding an event set your business apart from your competitors [more…]

Setting a Budget for Your Business

Budgeting for a business requires you to set specific goals and develop a plan to achieve them. A business budget is an integrated plan of action for your business — not simply slap-dashing together a [more…]

How to Analyze Your Business's Profit

Analyzing your business's profit is not rocket science: Basically, you just need to determine how and why your business is (or isn't) making a profit. To figure out your business's profit history over [more…]

The Different Kinds of Business Costs

Business cost distinctions help you better appreciate the cost figures for the things that your business produces or sells. Correct product costs (for businesses that sell products, of course) are extremely [more…]

The Purpose of Financial Reporting

Financial reports are the documents and records you put together to track and review how much money your business is making (or not). The purpose of financial reporting is to deliver this information to [more…]

Including Adequate Disclosures in Your Financial Report

A financial report needs to include disclosures of important financial information about the business, as well as financial statements. The term disclosures [more…]

How to Decide Whether Your Business Needs an Audit

Audits provide the opportunity for a second set of eyes (usually those of a certified professional accountant) looking over your business’s accounts. An annual audit of your business may be a requirement [more…]

Paying Unemployment Taxes

The Federal Unemployment Tax (FUTA) fund and state unemployment funds require employers to pay taxes to fill those unemployment funds. For FUTA, employers pay a federal rate of 6.2 percent on the first [more…]

The Federal Tax Forms for a Sole Proprietorship

The federal government doesn’t consider sole proprietorships to be individual legal entities to be taxed. Sole proprietors report any business earnings on their individual tax returns — that’s the only [more…]

The Federal Tax Forms for a Partnership

If your business is structured as a partnership, your business doesn’t pay taxes. Instead, each partner pays taxes on the money earned by the business, which is split up among the partners. [more…]

Filing Federal Taxes as a Corporation

Federal taxes for corporations differ, depending on whether you have an S corporation or a C corporation; each has unique federal tax requirements and practices. In fact, not even all corporations file [more…]

How to Write Your Business's Image Style Guide

Well-branded businesses have rules, called style guidelines, about how their brand images may be used. Image style guidelines protect the consistency of your business image in the marketplace. [more…]

Buying into a Business Franchise

A franchise is an agreement in which one business buys the right to distribute another business's products or services. The business buying into the franchise wants the right to use that successful and [more…]

Direct-Selling Businesses

A business based on direct selling, well, sells consumer product or services in a face-to-face manner. Direct-selling businesses have taken the world by storm. [more…]

How to Buy a Business Opportunity

Business opportunities that you can buy into come in all shapes and sizes. In general, a business opportunity can be an idea, product, system, or service that someone has developed and offers to sell to [more…]

How to Build a Professional Network

Building a professional network of clients and contacts for your business involves how you relate to people. Developing a professional network includes awareness of people who interact with your business [more…]

How to Develop Good Networking Habits

You can develop certain habits that make business networking easy, efficient, and natural. With the right habits, you won’t have to think about networking — you’ll just do it. The basis of networking is [more…]

How to Display Networking Follow-Through

Networking follow-through happens when you take action to stay in touch with people in your professional network. Effective networking follow-through helps you stay connected with people and keeps the [more…]

How to Network If You're an Introvert

If you're an introvert, don't think that successful networking is out of the question. Knowing how to network if you're an introvert first requires you to be aware of your natural strengths that contribute [more…]

How to Network If You're an Extrovert

If you're an extrovert, networking may seem like a snap, but the extroverted networker does need to watch out for certain pitfalls that could damage relationships with business contacts and colleagues. [more…]

How to Network on the Internet

Online professional networking gives you a virtual room of potential connections. The Internet is a powerful networking business tool, enabling you to connect with others, find opportunities, and exchange [more…]

How to Master the Art of Small Talk

Small talk is designed to give people a chance to network, creating a bridge to conversations about opportunities. When aiming to network, small talk puts people at ease, draws them into conversation, [more…]

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