Small Business & Careers

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How to Give Your Business's Logo a Makeover

If the time has come to give your business's logo a makeover, begin by evaluating what it is that your logo needs (or what it is missing). Think about whether your logo's makeover should involve only small [more…]

How to Create Your Business's Tagline

A tagline is a phrase that accompanies your brand name to quickly translate your business's positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is [more…]

How to Write Your Business's Brand Launch Plan

You can launch your business's brand without a plan or with a plan that exists only in your head, but you shouldn’t. Launch your brand with it all in writing so that you can stick to your timeline, strategy [more…]

How to Establish Your Business's Brand in the Community

Create visibility and understanding for your business's brand in your community, especially if your market is local or you want to establish your business brand as a force in your own backyard. Gain community [more…]

Introducing Your Brand through Publicity

Your brand launch is an ideal opportunity to generate publicity if you can turn it into a newsworthy story. Generating publicity for your brand can be trickier than you think. Ask yourself, “How is our [more…]

How to Package Your Business Product to Convey Your Brand

How you package the product that your business offers can help you convey your brand. When designing a product package around your brand, remember that a package is a combination of form and function: [more…]

Including a Blog on Your Business Web Site

A blog, short for Web log, is an online journal. You can use a blog on your business's Web site to make a connection with your business's customers (and potential customers). Blog topics run the gamut, [more…]

Using Personal Testimonials when Selling to Customers

To deliver a customer assurance that your business offering is good, provide your customers with testimonials and endorsements from other, satisfied customers. Testimonials, if they're genuine, can really [more…]

Turning Your Business's Brand into a Cult Brand

Cult branding happens when consumers take brand passion to the nth degree. Your business brand becomes a cult brand when consumers adopt the brand as “theirs” rather than identifying it as “yours.” [more…]

How to Create Buzz about Your Business

Buzz marketing is essentially word-of-mouth advertising that aims to advertise through people telling other people who tell other people about your business. Buzz marketing is a fairly new term with a [more…]

Advertising Your Business with Blast E-Mails

You can advertise your business by using blast e-mail — also known as bulk e-mail — which resembles direct mail advertising, except that blast e-mail goes out electronically and is subject to anti-spam [more…]

How to Protect Your Business's Brand Equity

For as long as you own your business's brand, you must protect that brand's equity (meaning its value). While your business builds the equity of your brand, always monitor these four strategic areas to [more…]

How to Cobrand Your Business with Another Business

Cobrands capitalize on the benefits of two compatible brands that consumers can relate to. In consumers' minds, a cobrand can benefit both your business's brand and the brand with which you want to partner-up [more…]

How to License Your Business's Brand

Brand licensing is one way that businesses extend a brand, largely because brand licensing allows your business's brand to achieve new product introductions without gearing up operationally for the task [more…]

How to Determine When Your Brand Needs to Revitalize

Revitalize your brand, or consider revitalizing, when your business undergoes major change. Change your business's brand, either a little or a lot, if any of these events occur [more…]

How to Avoid Mistakes when Revitalizing Your Business's Brand

When you revitalize your brand to address current business and market realities, avoid these most common brand-revitalization mistakes and sail on toward branding success. Mistakes happen when you [more…]

How to Revitalize Your Business's Brand

You can start the revitalization process for your business's brand after determining which brand assets you should keep through the revitalization and which brand assets are dispensable. Then, it's time [more…]

Protecting Your Brand from Brand Equity Landmines

You need to protect your brand from image-destroying events. Otherwise, your brand can actually negatively impact your business's image. Most brand-damaging events fall into one of these categories [more…]

How to React to a Brand Image Crisis

Obviously, you want to avoid brand crises in the first place. Sometimes, though, bad things happen to good brands. If your brand undergoes a crisis, you need to be ready to launch into defensive action [more…]

Finding Small Business Income Tax Help Online

If you feel overwhelmed by your small business's income tax statement, you're not alone. Taking care of your business's income taxes can be difficult, but you can find tax help from online sources geared [more…]

How to Find the Right Tax Forms for Your Small Business

Not all small businesses are created equal — the IRS makes sure of that. Which tax forms you must fill out depends on what type of small business you're in and how many employees it has. Federal tax forms [more…]

When to Pay Your Business's Estimated Taxes

You need to pay your business's estimated taxes on specific dates every year. If your business is anything but a corporation, the estimated tax due dates are April 15, June 15, September 15, and January [more…]

Which Business Expenses Can I Deduct from My Taxes?

Businesses can deduct a wide variety of business expenses from their taxes. The IRS specifies that, to be tax-deductible, business expenses must be ordinary and necessary for the operation of your business [more…]

How to Fit Sales Tax into Your Business

With more than 10,000 different sales tax rates nationwide, and these sales tax rates constantly changing, your business must keep up. If your business sells products or provides certain kinds of services [more…]

Copyrighting Your Business's Creations

A copyright is a form of protection provided to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works, both published and [more…]

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Small Business & Careers