Dummies.com: Small Business & Careers

Promote Your Micro-Entrepreneurial Business with Pay Per Click (PPC) Advertising

PPC or pay per click is an advertising model where you, the advertiser, pay only when your Internet ad is clicked, and prospects are directed to your micro-entrepreneurial website or sales page. With search [more…]

Create a PPC Ad for Your Micro-Entrepreneurial Business

PPC or pay per click is an advertising model where you, the advertiser, pay only when your Internet ad is clicked, and prospects jump to your micro-entrepreneurial website or sales page. Before creating [more…]

3 Steps to Finding Keywords for Your Micro-Entrepreneurial Business PPC Campaign

Selecting the right keywords is the most important step in setting up a PPC campaign for your micro-entrepreneurial business. With the right keywords, you can attract better prospects to your website or [more…]

Raise Revenue for Your Micro-Entrepreneurial Business from AdSense Advertising

You can raise money for your company through advertising, by selling ad space on your micro-entrepreneurial website or blog. Google’s AdSense handles the advertising logistics for you, selling ads that [more…]

Improve AdSense Success on Your Micro-Entrepreneurial Business Site

Placing ads on your micro-entrepreneurial site with Google’s AdSense requires monitoring to improve your approach where possible, so you can maximize your website’s advertising income potential. For example [more…]

Earn Revenue for Your Micro-Entrepreneurial Business with Affiliate Programs

With affiliate programs, your micro-entrepreneurial business gets paid a commission when you market someone else’s product or service and they buy it. Through affiliate programs, you can earn extra revenue [more…]

5 Steps to Becoming an Affiliate as a Micro-Entrepreneurial Business

Through affiliate programs, your micro-entrepreneurial business can earn extra revenue. There are many products and services that you can market as a business affiliate, and thousands of merchants and [more…]

Cost Accounting: Customer Cost Isolation

In cost accounting, you categorize customer costs by cost pools. For example, vehicle costs (repair, maintenance, and insurance costs) are combined into a cost pool. Next, you [more…]

Cost Accounting: The Ordering Process

There’s a process to ordering in cost accounting. Here’s a typical example. Say you own a clothing store. You need to order scarves for the upcoming fall season. A supervisor fills out a [more…]

Stockout Costs in Cost Accounting

In cost accounting, stockout costs represent what you lose when an item is out of stock. You need to consider both the short-term and the long-term impacts of a stockout. Assume someone sees a black-and-orange [more…]

Cost Accounting: The Economic Order Quantity Formula

Economic order quantity (EOQ) is a decision tool used in cost accounting. It’s a formula that allows you to calculate the ideal quantity of inventory to order for a given product. The calculation is designed [more…]

Cost Accounting: The Reorder Point

In cost accounting, the reorder point is the time when you should place your next order. You use reorder point to avoid running out of inventory — a stockout situation. Lots of bad things can happen if [more…]

Prediction Error Evaluation in Cost Accounting

A prediction error occurs in cost accounting when actual costs differ from your estimates. This is an example of a variance — a variance being a difference between planned results and actual results. [more…]

Cost Accounting: Whether to Act on a Prediction Error

In cost accounting when you find a prediction error, you need to consider whether or not to take action. If your actual results differ from your plan, it may not be that big of a deal. You need to consider [more…]

Cost Accounting: Inventory Goal Congruence

In cost accounting, goal congruence is defined as consistency or agreement of individual goals with company goals. Everyone in the organization needs to be rowing in the same direction. That process gets [more…]

Cost Accounting: Just-In-Time Purchasing Risks and Benefits

Just-in-time purchasing (JIT purchasing) is a cost accounting purchasing strategy. You purchase goods so that they’re delivered just as they’re needed to meet customer demand. With JIT, when you get customer [more…]

Cost Accounting: The Just-in-Time Purchasing System

Just-in-time (JIT) purchasing is a cost accounting strategy where you purchase the minimum amount of goods to meet customer demand. Say you decide to approach your supplier about moving to a JIT purchasing [more…]

Cost Accounting: Customer Returns in Just-in-Time Purchasing

When cost accounting, you need to include customer returns in your just-in-time (JIT) purchasing cost decision. A returnhappens when a customer buys a product and isn’t satisfied with the product’s performance [more…]

Cost Accounting: Adjusted Total Purchasing Cost in the Just-in-Time System

When cost accounting in a just-in-time (JIT) purchasing system, total purchasing costs often need to be adjusted. The JIT purchasing system requires that you place smaller orders more often. With JIT purchasing [more…]

Cost Accounting: Supply Chain Management and Customer Demand Issues

In cost accounting, supply chain management (SCM) is a management tool you can use to improve your ordering, manufacturing, and inventory processes. Supply chain management is the technique of analyzing [more…]