Highly experienced e-mail marketing guru John Arnold bring you a handy guide on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation.
Not so long ago, it looked like the spammers had destroyed e-mail marketing, but now it looks like things are actually getting better. The software people have created better spam filters, Internet Service Providers (ISPs) have done a better job blocking spammy domains, and now the Feds have stepped in to try to take down the spammers.
