To let your small business's target market know about what you offer, you need to advertise. Business advertising takes many forms, so you need to know about your advertising options and how to work your business brand into those ads.
If your business has enough personnel to form a competitive intelligence team, the team can work together to collect and analyze data. If you’re running a small business, however, you may not have enough [more…]
Major corporations are likely to have a formal competitive intelligence department complete with a director, data-entry personnel, and one or more dedicated analysts, but you don’t need a separate CI department [more…]
College students enrolled in masters of business administration (MBA) degree programs are eager for real-world experience in competitive intelligence and problem solving. You can help provide them with [more…]
Although you don’t want to cloud your competitive intelligence ethical standards with situational thinking (that is, letting the circumstances guide what you deem appropriate), you and others in your organization [more…]