About Dummies B2B
With more than 200 million books in print, covering 1,500+ topics, For Dummies is the most widely recognised and highly regarded reference series in the world. Since 1991, For Dummies has helped millions make everything easier. Dummies B2B enables businesses to reach customers, employees and partners by leveraging the strength of our brand to communicate your message. Products and services provided by Dummies B2B include custom publishing, brand and content licensing, advertising and sponsorship and multimedia services.
The For Dummies guide allowed Google to tap an audience and educate them in an exciting new way. The respect that our target audience has for the Dummies brand helped to ensure a successful campaign.
Head of Advertiser Acquisition Marketing, Google UK and Ireland