By John R. Levine, Margaret Levine Young

Most people use Twitter to follow what’s going on in the world. But some use Twitter to get a message out to as many people as possible. If you are one of those people, here are tips for getting other people to retweet your message to their followers.

  • Don’t sound like an ad. No one will retweet a tweet that sounds like self-promotion or an advertisement.

  • Relate your tweet to a trending topic. Connect it to what’s going on right now in the news and include a popular hashtag or two so your tweet gets noticed.

  • Include a link to a web page that includes an image. Your tweet will appear in Twitter feeds with the image.

  • Keep your tweet short. If you use the full 140 characters that Twitter allows, there’s no room for someone else to add their own comments. If they have to edit your message to fit, they may decide not to bother.