Articles & Books From Hospitality Careers

Cheat Sheet / Updated 05-07-2024
Running a bar isn’t for the faint of heart. Besides the daily needs of running a bar — for example, what condiments to keep behind the bar and what to put on the menu — you also have to deal with the rigors of management, such as keeping your employees honest, staying on the right side of your state alcohol control board, and dealing with patrons who've had a few too many.
Cheat Sheet / Updated 04-20-2022
To run a bed and breakfast (B&B) inn, you need to take care of business issues first, then go about the business of caring for your guests.To make sure guests get the best impression of your B&B, train everyone who answers the phone, get rooms ready the right way, and do the prep work for the "breakfast" part of the service.
Cheat Sheet / Updated 02-25-2022
Running a successful food truck is tougher than it may appear. You must plan and prepare everything that a fine dining establishment does (except the china and linen napkins), such as concept development, menu planning, and hiring and keeping a great staff, but then you have to take your kitchen on the road and provide your customers with out-of-this-world food and service.
Cheat Sheet / Updated 02-25-2022
Running a restaurant is a tough business. Coming up with the concept, designing the menu, hiring the right staff, and running it from day to day are all difficult and time consuming. You need to develop the right attitude, promote the restaurant, keep an eye on the competition, and communicate with your customers.
Running a Restaurant For Dummies
The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs.
Explore Book
Article / Updated 12-12-2016
Creating effective job descriptions to entice staff for your food truck isn’t rocket science, but unless you have experience writing them, it can certainly seem like it. To develop an ad that attracts the best candidates, you need to provide enough information to draw their interest. Including the following items in your job ad can help you do just that.
Article / Updated 12-12-2016
Search engine optimization (SEO) is a technical term for techniques used to make it easier for search engines such as Google, Yahoo!, and Bing to find your food truck’s website. These search engines are the primary means by which many of your potential customers will find out about your food truck.By increasing your search engine ranking, you raise your site’s popularity and influence.
Article / Updated 12-12-2016
Email marketing is great from a customer retention standpoint, not only because it enables you to include promotional information for your food truck, but also because it helps you develop a more intimate relationship with your customers. Email is personal. When a customer gives you access to his inbox, it’s a sign that the customer trusts you and your brand and wants to further the relationshipYou can use your email list to update customers on what you’re up to, share personal business stories, and include information about promotions and special events you plan to attend or host to bring people back to your service window.
Article / Updated 12-12-2016
One of the best ways to promote your mobile business is to issue press releases to your local media. You can distribute most of your press releases by email or through online distribution services, such as PRweb or PR Newswire, to editors at newspapers, magazines, radio stations, and television stations. Using distribution services may lead to your news getting syndicated by all your local or regional media outlets.
Article / Updated 12-12-2016
Expectations are the nonverbal agreements you establish with your food truck customers about the food and service you and your staff provide them. These may be things such as the quantity or quality of your food, but they may also include the timing involved in getting an order completed or even the plating and appearance of their meal as you serve it.