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Published:
March 22, 2022

Business Plans For Dummies

Overview

Plan to succeed as an entrepreneur—we show you how

Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going.

Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business—and how you can use social media to influence your customers right back.

  • Learn the ins and out of creating a business plan that will actually work
  • Set effective goals and objectives so your business can find success
  • Wow investors with your knowledge of today's important business trends
  • Map out your finances, marketing plan, and operational blueprint—then confidently get to work!

Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.

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About The Author

PAUL TIFFANY (SANTA ROSA, CA) is a professor at the Haas School of Business, UC Berkley where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency. He is the author of the previous edition of Business Plans For Dummies.

Sample Chapters

business plans for dummies

CHEAT SHEET

A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.

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Articles from
the book

A large part of your business plan includes your financial statements. Financial statements are formal records of your business’s financial activities; they provide a summary (short and long term) of your financial condition. The four basic financial statements are Income statement: Your bottom line ¯ subtrac
When you’re putting together a business plan, divide the plan into these basic sections — which every quality business plan should have: Executive summary Company overview Business environment Company description Company strategy Financial review Action plan
A well-developed business plan is critical for any start-up business. To develop a thorough business plan, research your customers and competition; avoid mistakes that lead to business failure; and know how to implement a business plan and make it work. Your business plan should include a basic financial statement, all major pieces of a business plan, and information from your business-planning checklist.
You have a number of essential tasks to complete before you write your business plan. Having a clear picture of your goals and how to attain them is at the core; but consider the other factors on this list of business-planning essentials: Get everyone involved in setting goals and objectives Learn all you
Two big mistakes while developing your business plan can cause your new business to fail: lack of research and lack of preparedness. Avoid becoming a failed business by making sure you don't commit those mistakes and the following: Lack of a long-term company vision Failure to establish clear goals and obj
A business plan is a strategy for survival that looks at your company today (understanding your surroundings) and then into the future. Your business plan will help you prepare if you include these elements: Plans: Company mission, vision, goals, and objectives that all work together Organization: A struct
A critical part of a successful business plan is identifying your customers and the competition. Solid business plans incorporate research on potential customers and competitors. Begin by asking the following questions, and then apply the tips on how to become a winning business: Three Customer Questions Who is buying?
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Frequently Asked Questions

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