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Published:
March 31, 2020

Starting an Online Business All-in-One For Dummies

Overview

Establish a successful online business and grow your customer base

Starting an Online Business All-in-One For Dummies is the compass you need to navigate the exciting world of e-commerce. You'll discover the latest web trends, learn the basics of designing a website, and get tips for creating a compelling online presence. Plus, the guidance inside helps you stretch your marketing muscles to boost your brand's visibility, from the basics to more advanced strategies. This updated edition also shows you how to build a print-on-demand business, generate opportunities with AI, and break into the international marketplace.

  • Learn how to fund your online business idea
  • Drive traffic to your website or social media page using search engine optimization
  • Stand out from the competition with proven online business strategies
  • Manage security risks and stay one step ahead of potential threats.

Perfect for aspiring online entrepreneurs and established business owners aiming to enhance their digital footprint, this book will take you all the way from start-up to success.

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About The Author

Shannon Belew leads the global go-to-market and e-commerce strategy for Bentley Systems. She is a speaker and recognized expert in online marketing and business strategy.

Joel Elad is the founder of Real Method Consulting. He is also the author of LinkedIn For Dummies.

Sample Chapters

starting an online business all-in-one for dummies

CHEAT SHEET

Starting an online business or growing an existing e-commerce business doesn’t have to be hard. Lots of resources are available to help you do everything from creating content for your website to building a long list of loyal customers. Being a savvy online entrepreneur also means learning to use social media to promote your business.

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Articles from
the book

With so many different website pages and options for what and when (or where) a visitor first sees on your site, it’s critical to help define the path you want visitors to take through the website for your online business. Just as you want a profitability plan for your site, you need to map out and control, or heavily influence, how traffic flows through the pages of your website.
In the offline world, the mantra of success for business is “Location, location, location!” It’s not much different for your online business. Rather than use a numerical address on a building, though, you now use a virtual address or domain name. Usually, your online address includes your company’s name or initials or some other derivation.
When you're starting an online business, you might work from a cramped bedroom in your modest home or in a spacious high-rise office complex. Either way, maximizing your workspace can be an important step toward obtaining true efficiency in your online business.Follow these steps to create a floor plan for your office space: Make a list of how you will use your space.
Every successful business begins with that first idea, and the Internet has continued to make it easier than ever to launch a successful business. Maybe you have several unique concepts to choose from or are firmly set on a single one. Either way, how do you decide whether you should quit your day job and focus on your brilliant idea for starting an online business?
Starting an online business is more affordable than ever. You no longer have to invest several thousand dollars in big, clunky pieces of equipment because both the size and the price of these items have dropped tremendously.For example, cloud-based offerings are readily available, which provide access to web-based products and services at low monthly (or annual) rates.
Starting an online business or growing an existing e-commerce business doesn’t have to be hard. Lots of resources are available to help you do everything from creating content for your website to building a long list of loyal customers. Being a savvy online entrepreneur also means learning to use social media to promote your business.
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Frequently Asked Questions

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