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Published:
February 1, 2012

Selling All-in-One For Dummies

Overview

Tried-and-true information and tips for selling like a pro

Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? Whether you're in charge of your own selling career or you're responsible for training and managing a professional sales force, Selling All-In-One For Dummies features everything you need to know to improve your results.

This valuable selling resource includes new ways to effectively network and prospect through the power of all the social media networking sites such as LinkedIn, Twitter, and Facebook, as well as ways to

optimize sales success through Webinars; the latest tips and advice to build an appealing image; proven questioning methods that close sales; updated advice on keeping clients' business and building their loyalty; and how to adapt presentations and techniques.

  • Proven methods and techniques that will lead to bigger sales and more loyal customers
  • Advice on separating yourself from the pack
  • Plus four chapters on selling in specialized areas from biotechnology to real estate

Selling All-In-One For Dummies is the authoritative guide to navigating the ever-changing and growing sales arena.

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About The Author

The Experts at Dummies are smart, friendly people who make learning easy by taking a not-so-serious approach to serious stuff.

Sample Chapters

selling all-in-one for dummies

CHEAT SHEET

Becoming a top salesperson requires much more than asking a customer questions and then pitching your products and services. To become a great salesperson, you need to master a number of skills and have command of a lot of facts. In the following articles, you can find information on the six key tasks in any sales encounter, as well as a process that can help you boost the number of referrals you get so you can make more sales.

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Articles from
the book

With this six-step process to obtaining referrals, you’ll have so much success in developing your referral business that you’ll make it an automatic part of every selling situation. Begin by setting a goal for how many referrals you want from each contact. Start with a goal of just one referral and work your way up to getting at least three referrals with every contact you make.
Becoming a top salesperson requires much more than asking a customer questions and then pitching your products and services. To become a great salesperson, you need to master a number of skills and have command of a lot of facts. In the following articles, you can find information on the six key tasks in any sales encounter, as well as a process that can help you boost the number of referrals you get so you can make more sales.
The selling cycle breaks down neatly into six steps. Each of these steps is equally valuable and plays a critical role in building a successful career in sales. If you perform each step correctly, the last step (getting referrals) leads you back to the first (making contacts for new prospects). Your happy new client or customer will give you the names of other people she feels would benefit from your product or service, and then you have your next lead or prospect to work with.
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Frequently Asked Questions

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