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Published:
June 1, 2010

Business Innovation For Dummies

Overview

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving

problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

  • Advice on how to apply creativity to the workplace
  • Ideas for spicing up presentations
  • Shows you how innovation leads to more productive business

Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

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About The Author

Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Sample Chapters

business innovation for dummies

CHEAT SHEET

Business innovation usually isn’t on people’s agendas or weekly calendars, but it’s the most significant thing you can do to make a contribution in your workplace or boost your own career. Ask yourself what you could do today that might improve the way people work, shop, or live, or that could cut costs, solve a problem, or break through a barrier that’s slowing you or your business down.

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Articles from
the book

Business innovation usually isn’t on people’s agendas or weekly calendars, but it’s the most significant thing you can do to make a contribution in your workplace or boost your own career. Ask yourself what you could do today that might improve the way people work, shop, or live, or that could cut costs, solve a problem, or break through a barrier that’s slowing you or your business down.
When you’re stuck with a tough decision — between a rock and a hard place — it’s time to invent a third, better option. Just think creatively, and look at the problem from a new perspective. Here are five ways to expand your thinking and find a better option right now: Explain to all parties what’s wrong with the current options, and ask them if they can come up with alternatives.
If you’re bursting with good ideas, but your boss always rejects suggestions out of hand, it’s very hard to stay positive and continue to think innovatively. Use these suggestions to keep your own creative spirit alive and to try to bring about positive change in your business in spite of the negative atmosphere: Brainstorm strategies for making change.
Finding ways to innovate and add creativity to your business and career is fun and very rewarding. The following questions can help motivate you to dive into the process of creating new ideas to jump-start change in your workplace: What is the biggest problem or challenge at work — and how can I make a little progress toward solving it today?
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