John Haydon

Facebook's social networking website offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook page for business is fun and easy to set up, and it provides a powerful set of online tools that lets you fully engage with your customers. But to efficiently market your business in Facebook, it helps to understand the underlying principles that make all these connections possible.

There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!Here’s how to turn on the Follow button on your personal profile: Click the down arrow in the upper-right corner of Facebook.

You can use Facebook Messenger chatbots to help you stay in touch with your customers. You may have heard the term chatbot and wondered what it is. A chatbot is a piece of interactive software that uses artificial intelligence (AI) to respond to chat in a conversational way. If you have created a chatbot for your Facebook Page, your customers will be able to type questions into a chat window and receive preprepared content that answers their questions.

The Local report on Facebook shows you the activity going on around your business location. You can see peak hours of action, demographic info, and Ad performance as it relates to people who are near your physical location.To view the Local report, click the Local tab within Facebook Insights. You see a visual of your business location.

Facebook is a useful way to engage your customers. Talking directly to your fans and prospects will help you maximize your attempt to build a stronger customer base. Lots of interesting things are happening during your workday, and new products and services are being developed and introduced. Pick something you feel passionate about and stream it live to your audience.

The Followers report shows you the number of Facebook followers you obtained within a specific date range. You can select a custom range to analyze, or choose one of three predefined segments of time: one week, one month, or one quarter.To view the Followers report, click the Followers tab within Facebook Insights, which also shows you the Total Page Followers As of Today.

It’s well past the time when online marketers debate about the value of mobile Facebook Ads. TechCrunch reports that 85 percent of Facebook’s ad revenue now comes from mobile ads. The key is to present ads on mobile that load fast and look good.You have several types of Messenger ads to consider: News Feed Messenger ads: These ads are shown in your audience’s Timeline and contain one or more call to action (CTA) buttons.

Facebook is just one tool you can use to supply a stellar customer experience. As many online marketers look at their newly available customer data from a variety of sources, they realize that their customer experience is sorely lacking. Becoming more customer-centric is the mantra of savvy executives who understand that the companies who make it easy to find and use their products will prevail.

Did you know that more than 1.3 billion people use Facebook Messenger each month? Also, according to Business Insider, in 2015 the “combined user base of the top four chat apps (WhatsApp, Facebook Messenger, WeChat, and Viber) was larger than the combined user base of the top four social networks (Instagram, Facebook, Twitter, and LinkedIn).