Books and Articles by John Haydon

People use the Meta platforms of Instagram and Facebook the world over for connecting with others and sharing news, photos, and videos. These platforms are also a vital aspect of running a successful business. This cheat sheet tells you about some Instagram restrictions, helps you understand what image and video sizes to use, and how to add photos to Facebook from your phone.

Facebook's social networking website offers a free, online location to market your business, organization, or individual to the Facebook community. The Facebook page for business is fun and easy to set up, and it provides a powerful set of online tools that lets you fully engage with your customers. But to efficiently market your business in Facebook, it helps to understand the underlying principles that make all these connections possible.

There are good marketing reasons to have a Facebook profile with the Follow button activated. If you already have lots of Facebook friends who are more like potential customers or clients, and you haven’t taken the time to create a business page (and probably won’t), this approach is for you!Here’s how to turn on the Follow button on your personal profile: Click the down arrow in the upper-right corner of Facebook.

You can use Facebook Messenger chatbots to help you stay in touch with your customers. You may have heard the term chatbot and wondered what it is. A chatbot is a piece of interactive software that uses artificial intelligence (AI) to respond to chat in a conversational way. If you have created a chatbot for your Facebook Page, your customers will be able to type questions into a chat window and receive preprepared content that answers their questions.

“In five years, most of Facebook will be video.” Mark Zuckerberg uttered those words in 2014. As of 2017, that prediction was becoming a reality. Video is showing up across the Facebook platform. According to Socialbakers, video reached more fans in 2015 than any other kind of content on Facebook, and this is even more true in 2018.

To create a Facebook presence, you must establish a vibrant brand identity, in the form of a Page, publish content that inspires conversation, and respond quickly and thoroughly to comments from fans.In other words, to create a Facebook presence, create enchantment with your Facebook Page so that fans are naturally inspired to share your Page with their friends.

The Messages report shows you the number of conversations your Page had with fans on Messenger for date ranges that include Today, Yesterday, the Last 7 Days, the Last 28 Days, or the Last 180 Days.To view the Messages report, click the Messages tab within Facebook Insights. The Messages report data is broken down by the following: Total conversations: This shows you the number of times you had a conversation with a person on Messenger and the percentage change over the date range chosen.

The Video Insights report shows you how well your videos are performing on Facebook within certain date parameters. To view the Video Insights report, click the Videos tab within Facebook Insights. The default date range for videos is 7 days. If you want to see a specific set of dates, you can click the pull-down to choose stats from Today, Yesterday, The Last 7 Days, the Last 14 Days, the Last 28 Days, This Month, This Quarter, or Custom.