Books and Articles by Ian Lurie

In web marketing, it’s important to make sure your site is visible. Checking your robots.txt file and meta robots tags is a good place to start. Errors with these can make your site invisible to visitors. Check your robots.txt file Go to www.yoursiteaddress.com/robots.txt . You might get a Page Not Found error.

Netvibes can be a useful tool to web marketers and you should start by setting up a homepage. If you like a slightly more polished interface, want more customization options, or aren’t comfortable using Google because of privacy concerns (some folks just aren’t), Netvibes is an excellent choice. Setting up a Netvibes homepage takes only five steps: In your web browser, go to Netvibes and sign in or create an account.

Duplicate content should be avoided in web marketing and Google provides a tool for detecting the repeated information. Nothing hurts a search engine’s quest for relevant content as much as finding the exact same words on two different pages. Duplication is bad for these reasons: Duplication used to be another tactic used to fool the search engines.

In mobile marketing, a request for an opt-in is called an opt-in call to action. You can place an opt-in call to action in any traditional, new, and mobile media channel, including the following: Television Print Radio Point-of-sale displays Face-to-face encounters Outdoor advertising A web or mobile Internet site An e-mail A customer-care call Online advertising A dialog pop-up setting in a downloadable application How to dial and press Dialing and pressing is all about using the voice channel of the mobile phone.

MSN adCenter can be a useful tool for web marketers. After you gain experience, you may want to adjust your keyword list. When you created your account, you may have chosen to accept the default options when you entered your initial keyword list. If you did, the match type was broad and the maximum CPC was applied to all keywords in that ad group.

Most web marketing reporting tools don’t show referrer data front and center on the main dashboard. You need to drill down to find and retrieve it. Using Google Analytics as an example, the following walks you through the steps of finding your referring sites and introduces the common metrics you see along with those sites.

As a web marketer, finding “dead” pages will help keep your site running properly. Your site may have pages search engines never seem to find. Those pages may be buried deep in your site navigation, or you may have search roadblocks that shut out the search robots. Whatever the case, dead pages are missed opportunities.

Web marketing encompasses a wide range of electronic means to get your product in front of potential customers. Market your product through your business's website, through other people's websites, in their e-mail, or on their phones — nearly everywhere. Market your goods and services effectively by using tools like such as strong SEO terms and pay per click, and by analyzing your marketing campaign every day.

In web marketing, you will experience flux and, at times, your numbers may fall. Relax! Okay, that may be impossible. But, if you see your organic search traffic and rankings start to plunge, consider these possible causes: The search engines might be updating their algorithms. If you’re playing above board, your old rankings will likely return.