David Morrow

David Morrow is a Certified Scrum Professional (CSP), Certified Agile Coach (ICP-ACC), and an executive agile coach.

Articles & Books From David Morrow

Article / Updated 07-20-2018
Scrum can be used as part of the sales process. Successful salespeople are exceptional listeners and have keen observation skills. One goal is to discover prospects’ problems and then show how the product or service solves those problems. To make this connection, a salesperson needs to establish a relationship based on trust.
Article / Updated 07-20-2018
Your customers are the perfect addition to your scrum because they are great sources of product innovation ideas and improvements. Alienating them not only creates ill will, but also cuts off a crucial feedback loop that can lead to innovation.Internet service providers, phone companies, and local utilities consistently rank among the highest in customer service complaints.
Article / Updated 07-20-2018
The world of marketing offers many opportunities for scrum. Within the waterfall project management style, it’s difficult to know whether the correct product is being built. Little to no user feedback has been sought along the way, so it’s anybody’s guess whether the product will be a big success.Here’s the catch: Organizations traditionally have a fixed annual marketing plan.
Article / Updated 07-20-2018
Many companies use scrum but haven’t applied it to their customer service departments. These firms could greatly improve their customer service, and their bottom line, if they used scrum across the board. If an organization already uses scrum, it should have enough experience and knowledge to share with other departments.
Article / Updated 07-20-2018
Scrum is widely used in marketing today with astounding success. Scrum fits the wild and wooly world of shifting customer needs and technology. Check out these examples of scrum and marketing. CafePress and scrum CafePress sells gifts and merchandise that a customer can customize, such as mugs with pictures and/or memes.
Article / Updated 07-20-2018
If fitness is a goal, using scrum to achieve your vision is one of the best ways to succeed. The struggle many people have with weight loss and fitness is the so-called yo-yo effect. Many people can start a fitness-and-diet regimen, but often after achieving the result they slowly but surely slide back to where they began.
Article / Updated 07-20-2018
Scrum can help manage the heaping mounds of data in the modern world. The sheer scale of data is astounding, and it’s only getting bigger. Trying to get your head around the size of Big Data is much like trying to picture a huge mathematical phenomenon such as the speed of the expanding universe. Big Data is so big that it goes beyond what most people can imagine.
Article / Updated 07-20-2018
The scrum of scrums model facilitates effective integration, coordination, and collaboration among scrum teams by means of vertical slicing. You can use scrum of scrums to enable daily coordination among scrum teams.People on one team coordinate daily with people in the same roles on other teams regarding priorities, dependencies, and impediments that affect the broader program team.
Article / Updated 07-20-2018
Vacations are amazing opportunities for relaxation, exploration, and connection as a team…and for using scrum. Even travel for business can accomplish similar objectives. All too often, however, teams, families, and friends struggle with frustrations about financing and finding time for travel, as well as differing opinions on what to do and how to relax.
Article / Updated 07-20-2018
Scrum has applications in many different industries. The news media has experienced a seismic shift all its own. Print has gone online, advertising changes with every new medium (such as print, radio, TV, online, social, and mobile), and readers’ news-gathering experience has metamorphosed. For example, many people no longer get a daily newspaper delivered to their homes.