Adam Wescott

One phenomenon created by the Internet is the spread of viral video. Just like a virus (except that it’s the good kind that won’t make you sick), a viral video spreads rapidly online and can garner a million views in a relatively short time.On the opposite side of the spectrum lies the evergreen video: As its name implies, videos with this distinction usually remain fresh and vibrant for longer periods, providing a timeless quality to the content.

As a YouTube channel manager or content creator, your work may well be done when you’ve uploaded your videos and set the metadata. The last step when uploading a video is to publish it.Publishing is all about configuring the privacy settings that are most appropriate for your users and clicking Save during the upload process or by selecting a video on the YouTube Studio Video tab.

When someone infringes on copyright — whether it’s someone doing it to you or you doing it to someone else — there will be consequences. YouTube takes the breach seriously and will take down the infringing video. It also penalizes the offender with a strike. And as in baseball, if you get three strikes, you’re outta there!

Take a reflective pause before you choose a YouTube channel name, username, or other identifying criteria you want as your public face for the whole YouTube world. An overhasty decision here could end up being one that you regret later. Many a creator has made the mistake of beginning to upload videos to what they thought would remain a low‐key, personal channel, only to have that channel take off in popularity, at which point they begin to feel trapped in a channel named after their cat.

You can do the work to establish your YouTube channel after you’ve logged in to YouTube with a Google account. After that’s done, follow these steps to get your channel off the ground:Log in to YouTube.Click your channel icon in the top right to bring up the Creator Studio and YouTube Settings pull-down menu. Click the Gear icon.

Whether you are creating your first YouTube channel or starting your fifth channel the process is the same. YouTube is simple right? Everybody who has a Gmail account already has a channel. If it does seem that simple to you, stick to these guidelines. Define what your channel focus will be. This is the very first step and the most important.

Your YouTube channel showcases something you’re passionate about. What drives you to create a YouTube channel and content isn’t so different from what motivates you to do other things in life, such as Host a fundraiser Write a blog Support a cause Give something back to society Earn some income Learn a new hobby The reason that YouTube is such a great place for you to share your passion is because video is a supremely effective medium for getting your audience to engage with you.

Just like a web browser, YouTube channels also have tabs. Tabs are helpful for viewers looking to navigate your channel quickly and efficiently. Each tab has a different functionality intended to help the viewing experience. The following tabs appear below your channel banner: Home: A viewer sees this tab by default when they click on your channel from a YouTube search or if they manually type in your channel address in their web browser.

The value of making your YouTube channel look really good can’t be overestimated. Though your videos are ultimately the most important tool you have for attracting viewers and subscribers, the look of your channel is a big deal, too. YouTube wants viewers to spend more time watching content. What better way to do this than by giving content creators like you the tools to make an awesome YouTube channel experience.