Content Marketing For Dummies
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Architecture and planning firms continually face the challenge of reaching potential clients in today’s highly competitive landscape. You can always point to your accomplishments as part of your marketing strategy, but you’re missing out on a huge opportunity if you aren’t also showcasing your expertise through high-quality, engaging content.

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The architectural services market’s continued expansion

Market analysts report that in 2022, the size of the global architectural services market was about $360 billion (USD); the size of the North American market in 2022 was around $89 billion. The industry is projected to expand at a compound annual growth rate of 4.8 percent from 2023 to 2030, according to Grand View Research.

This growth is great news, but it also means stiffer competition. Your architectural services business, whether it specializes in design, planning, and/or engineering, needs to find effective ways of reaching potential customers to show what you can do for them and why your firm stands out in the crowd.

The best way to accomplish this is through customized content marketing.

Reaching your audience with custom content

Content marketing involves producing and distributing high-quality, educational content that your audience finds valuable and interesting. This can include blogs on your website, videos, podcasts, white papers, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your company as an authority, get the attention of potential clients, and strengthen connections with your existing partners and clients.

Why does content marketing work for architecture and planning businesses?

More than ever before, initial research on architecture and planning firms is conducted online. Educational content written in a straightforward and no-nonsense way answers people’s questions, builds brand awareness, and fosters confidence in your industry experience.

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Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools to stay on top of, but if you’re looking for an additional way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley offering.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and book sales continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate information presented in an easy-to-understand way.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book for your company or product that you can distribute in a variety of ways, including:

  • Sign-ups on your website
  • Webinar attendance
  • Trade shows and other events
  • Email marketing campaigns
Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties, a book, and other materials that help you:
  • Boost awareness of your company or product
  • Nurture relationships with current clients
  • Establish your company as an authority/expert/thought leader
  • Generate leads
We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Ready to get started? Let's discuss your custom content project. Contact us. Ready to get started? Let's discuss your custom content project. Contact us.

Case Study: Thron

Key objectives:

  • Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
  • Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
  • Find new companies interested in our Intelligent DAM

How were the assets used?

  • Free e-book to download from our websites to inform and develop people on CI
  • Free promotional materials for events to widen the audience and make them aware of the topic
  • Gift for our clients and THRON employees to strengthen engagement

What results did you see?

  • 8,000 e-books downloaded
  • 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

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