Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Articles & Books From Persuasion & Influence
Article / Updated 03-26-2016
The greatest example of the psychological concept of persuasion comes from the movie franchise, Star Wars. Jedi warriors have the ability to influence the thoughts of others by using “The Force” for what’s called the “Jedi mind trick. Persuasion is a powerful force in all social interactions and arrangements. People don’t just use it to sell products.
People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting the short end of the stick. Negotiating For Dummies offers tips and strategies to help you become a more comfortable and effective negotiator. It shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary.
Yogi Berra said, leading is easy, the hard part is getting people to follow. Let this user-friendly guide show you the path to great leadershipEliciting cooperation from a group of people of any size—from a project team to an army—can be like trying to tap dance on quicksand. Although leadership might come easier to some people, it isn't necessarily something you have to be born with as you'll learn in this step-by-step guide to becoming a leader — leaders are made, not born, and just about anybody can become an effective leader.