Article / Updated 12-12-2016
Email marketing is great from a customer retention standpoint, not only because it enables you to include promotional information for your food truck, but also because it helps you develop a more intimate relationship with your customers. Email is personal. When a customer gives you access to his inbox, it’s a sign that the customer trusts you and your brand and wants to further the relationshipYou can use your email list to update customers on what you’re up to, share personal business stories, and include information about promotions and special events you plan to attend or host to bring people back to your service window.