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Events: Expert Guides and Resources
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Articles & Books From Events
Article / Updated 02-13-2026
In this article you will learn: Why traditional event marketing falls shortThe business case for event-led growth How to get started with event-led growth Events have always been part of the marketer’s playbook, but the environment is constantly evolving. Digital fatigue is real, ad channels are oversaturated, inboxes are overflowing, and buyers expect value upfront before they talk to a sales rep.
Article / Updated 02-01-2023
When you're planning a business meeting or event, you'll most likely need audiovisual equipment — such as microphones, projectors, screens, and lighting. ©Wellphoto / Adobe StockSome facilities, such as conference centers, offer the luxury of built-in audiovisual (AV) capabilities that often contain highly sophisticated equipment.
Article / Updated 01-31-2023
If you're a meeting and event planner, you need to know both the advantages and disadvantages of using online communication technology so you can make good decisions about when to use it and which format to choose. ©.Shock / Adobe StockMeeting online is no longer reserved for high-level executive pow-wows. Since 2020, nearly everyone from grade school kids to grandparents has experienced online conferencing.
Cheat Sheet / Updated 12-08-2022
Planning business meetings and events requires multitasking skills and ingenuity. To succeed, you need to know the basics of meeting or event planning and how to plan effectively. Then, you must hone your skills so that you can negotiate for the best venues, vendors, and speakers for your attendees.And, if you can do all this and keep costs down — and you can!
Turn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings are actually productive and valuable? Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you’re doing it face-to-face, fully virtual, or a combination of both.
Step by Step / Updated 05-01-2017
You've found an event you want to buy tickets for promoted on Eventbrite, an online event planning service, or you've been invited to attend by the event's organizer. So how do you go about buying tickets? For many Eventbrite events, you can purchase tickets on the Eventbrite website rather than waiting to pay at the door.
Step by Step / Updated 05-01-2017
An event isn't an event without attendees. For public events, you can use the promotional tools available through Eventbrite. But, how do you invite specific people to your private event? Suppose you are organizing a family reunion. You've done the hard work, set the date and time, booked the location, decided on food, and made a guest list.
Article / Updated 05-01-2017
Eventbrite gives you a great deal of control over how your event page looks. If you fill out the basic information, include a logo, and do little to no customization, your page looks like this: Source: Eventbrite.com But you'd probably like it to have some more pizzazz. To change any of the basic information, you can click the Edit button and make any desired changes.
Step by Step / Updated 03-09-2017
You might want to sell tickets to an event through Eventbrite, which offers event-planning services for events both large and small, for-profit and nonprofit, and public and private. Here's how you can sell tickets to your event.Log in to Eventbrite and click Create Event.Source: Eventbrite.com In this example, you want to raise money for your son’s Little League team uniforms by planning an exhibition game with last year’s league champions.
Step by Step / Updated 03-27-2016
Conference planning involves a lot of detail. An event planning committee shares responsibility for the program, fiscal management, facilities, and more. A successful organizational meeting can advance your career, but getting there can be a long trip. All sorts of organizations plan meetings of various sizes, but the steps to make it happen are about the same:Set goals.
