Influencer Marketing For Dummies book cover

Influencer Marketing For Dummies

Authors:
Kristy Sammis ,
Cat Lincoln ,
Stefania Pomponi ,
Jenny Ng ,
Edita Gassmann Rodriguez ,
Judy Zhou
Published: December 14, 2015

Overview

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of "everyday consumers" that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media — and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the impact that content has on your overall marketing strategy. The book shows you how to:
  • Find influencers — It's not just a numbers game or a "who's who" of social media.
  • Engage with influencers once you've found them
  • Recognize the best practices of influencer marketing and outreach
If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of "everyday consumers" that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media — and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on,
friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the impact that content has on your overall marketing strategy. The book shows you how to:
  • Find influencers — It's not just a numbers game or a "who's who" of social media.
  • Engage with influencers once you've found them
  • Recognize the best practices of influencer marketing and outreach
If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.