Data Driven Marketing For Dummies book cover

Data Driven Marketing For Dummies

Author:
David Semmelroth
Published: October 7, 2013

Overview

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. This book shows you how to:
  • Identify the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
  • Use data to predict customer purchasing behavior based on past performance
  • Use customer data and marketing analytics to predict when customers will purchase certain items
  • Use data for merchandise planning
  • Break down customers into segments for easier market targeting
  • Build a 360 degree view of a customer base
Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. This book shows you how to:
  • Identify
the common characteristics of customers who buy the same products from your company (or who might be likely to leave you)
  • Use data to predict customer purchasing behavior based on past performance
  • Use customer data and marketing analytics to predict when customers will purchase certain items
  • Use data for merchandise planning
  • Break down customers into segments for easier market targeting
  • Build a 360 degree view of a customer base
  • Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

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