Personal Branding For Dummies
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Professional branding statements briefly explain who you are, what you do, and what you're best known for in the workplace. Use your professional branding statement in cover letters and other job search messages, network connections, and spoken in job interviews.

The professional branding statements that follow were created by free-agent writers whose names appear beneath their work.

  • Whiz of a Sales Executive: I was born knowing about selling the sizzle, not the steak. An executive risk taker, I drive business to the next level. Application of enthusiastic confidence generates new customers and competitively positions products. I consistently overcome obstacles and generate product loyalty while increasing company’s profits and global market recognition.

    Kathleen Marshall, NRWA — Medford, N.J.

  • Turnaround Ace: I rescue troubled companies. I have a documented track record of business development, operational planning, and leadership. My ability to find solutions that lead to success, foster team cohesion, pursue excellence, and work with a high degree of integrity has become my brand. In one case, I led a company through unparalleled growth and success, increasing revenue from $30 million to $60 million. In another, managed significant software changeover/upgrade for more accurate and timely processing of accounting functions, inventory reports, and financial statements.

    Sheri K. Czar, CPRW — Lake Oswego, Ore.

  • Helpful Career Coach: I leverage my avid love of learning and mastery of online technology to facilitate career management for trend-setting professionals who strive to be dynamic and high achieving in their business.

    Kristen A. Jacoway, CRC, CPRW, CCC, CPBS — Seneca, S.C.

  • Career Management Natural: Before I moved into the trenches of actually experiencing the workplace or studying its dynamics, I successfully — but informally — advised legions of friends on their career choices. Now, after gaining HR generalist employment in the allied health field and completing the HR certificate program at the University of Lowell, I realize that the ability to guide individuals in career management issues comes naturally to me.

    Gail Frank, NCRW, CPRW, JCTC, CEIP — Tampa, Fla.

  • Teacher Who Uses Appealing Learning Technique: As a dedicated educator, I stimulate curiosity and make learning approachable and rewarding for all students. I implement a unique teaching technique that successfully addresses individualized learning variables by incorporating sight, written, and hearing applications in all material presentations. I get good outcomes: Improved test results by 50% and decreased student drop-out rates by 25%.

    Kathleen Marshall, NRWA — Medford, N.J.

  • Change Agent in Human Affairs: As a catalyst for positive change, I have a history of engaging board and staff members to generate new ideas and increase overall performance. I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. I enjoy building and strengthening strategic alliances. My passion is to guide nonprofits, specifically those focused on youth empowerment, to achieve new heights.

    Tamara Dowling, CPRW, MCRS — Valencia, Calif.

  • Super Science Marketing Specialist: Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards. Led strategic and operational breakthroughs in proactive health informatics and communications technologies, evidence-based prevention and care management products, and cost-effective healthcare delivery systems. Pioneer in wellness and prevention programs, disease management and population health.

    Wendy Enelow, CCM, MRW, JCTC, CPRW — Coleman Falls, Va.

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