Pop-Up Business For Dummies
Book image
Explore Book Buy On Amazon

When planning your pop up, be clear about what it does. Pop up businesses use an empty or underused space to do something exclusive, distinct or special. They have a clear start and end date, and don’t aim for permanence. Use a pop up to:

  • Provide a space for a seasonal sale or event.

  • Offer a chance to test or prototype a new business.

  • Let you carry out market research for a new product, range or service.

  • Provide an interesting way to launch a new product.

  • Reach a different audience than your usual one.

  • Happen in a different place to the one where you usually do business.

  • Be a special event to increase customer loyalty.

About This Article

This article is from the book:

About the book author:

Dan Thompson is an artist, writer and founder of the Empty Shops Network. An expert in the creative use of empty shops, Dan has pioneered the use of shops as community hubs and has written about the problems facing town centres for The Independent and The Guardian.

This article can be found in the category: