Charity and Philanthropy For Dummies
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Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit. The profit in cause marketing comes in two forms. For the nonprofit, the profit is money and branding/visibility. For the for-profit, the profit is greater favorability with consumers and, potentially, increased sales. The premise is a simple one. Consumers buy from companies they like and respect. Cause marketing is a conduit to earning their favor.

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Karl T. Muth is an economist for the Grameen Foundation, a microfinance organization that helps the world's poorest improve their lives and escape poverty through access to small loans, new ways to generate income, and important information about their health, crops, and finances. Muth has been featured in a wide range of media talking about philanthropic work, including the Wall Street Journal, The Chicago Tribune, the Huffington Post, and the Oprah Winfrey Show. Michael T. S. Lindenmayer began his career as an associate of the Carlyle Group, one of the world's largest private equity firms, and then worked for seven years in investment banking with Morgan Stanley. In 2009, he founded the Caregiver Relief Fund. He is also a strategic partner of Room to Read, an award-winning social venture focused on children´s education. John Kluge is the cofounder of Toilet Hackers; a nonprofit organization bringing improved sanitation and hygiene to the 2.5 billion people without a toilet in developing nations.

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