Digital Marketing All-In-One For Dummies
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Reaching B2B clients in today’s automotive marketplace is a curvy, complicated road to travel. You’re navigating a complex group of players, including dealers, manufacturers, insurance providers, robotics, materials, OEM and after-market parts suppliers, and distributors — many within the global marketplace.

Photo of man working with a robotic arm on vehicle parts ©Kinwun / Adobe Stock

What's more, fast-evolving technological innovations, like ADAS, big data, telematics, AI, and automation, continue to disrupt the automotive sector. These changes affect all corners of the industry.

Reaching your audience with custom content

Your business needs to stand out among this din and grab the attention of your audience, showcasing your quality product or service and your expertise.

In these fast-changing times, where research usually begins online, the best marketing strategy is high-quality, engaging content of high interest to your potential clients.

Content marketing involves producing and distributing educational information that your audience finds valuable. It can include blogs on your website, videos, podcasts, books and e-books, as well as email marketing campaigns and regular social media posts.

These strategies help establish your automotive business as an authority within your specific area, get the attention of potential clients, and strengthen connections with your partners.

Photo of vehicle engine blocks on shelves ©Joshua Rainey / Adobe Stock

Why does automotive content marketing work?

High-quality content that piques the interest of potential clients makes the connection breakthrough, giving you the opportunity to further describe what you can do for your customers, and why your product or service is better than your competition's.

Dummies Custom Solutions: Great Value for Boosted Recognition

Social media, blogs, and email marketing campaigns are important tools in marketing, but if you’re looking for a truly unique way to distinguish yourself in today’s crowded marketplace, consider Dummies Custom Solutions, a Wiley company.

You know Dummies — everybody does. People around the world turn to Dummies books and e-books when they want Learning Made Easy. We’ve been around a long time, and our brand awareness and books sales just continue to grow. That’s because with Dummies, people trust they will get straightforward, accurate, easy-to-follow instruction that gets them up and running fast, on whatever they want to do.

We help you make that all-important connection to your audience in ways that build confidence in your brand and deliver results for you.

Working with the Dummies Custom Solutions editorial team, you get a fully customized Dummies book and e-book for your company or product that you can distribute in a variety of ways, including:

  • Sign-ups on your website
  • Webinar attendance
  • Trade shows and other events
  • Email marketing campaigns
Dummies Custom Solutions distinguishes your business among the noise in the marketplace with something unique — increased exposure through the Dummies network of properties and a book/e-book that helps you:
  • Boost awareness of your company or product
  • Nurture relationships with current clients
  • Establish your company as an authority/expert/thought leader
  • Generate leads
What’s more, Dummies is a brand of Wiley, a multinational publisher and global leader in research and education. You can boost your sales, leads, and recognition as an authority by co-branding with Dummies and Wiley.

Ready to get started? Let's discuss your custom content project. Contact us. Ready to get started? Let's discuss your custom content project. Contact us.

Case Study: Thron

Key objectives:

  • Increase awareness of Content Intelligence and the THRON brand, thanks to the proven authority of the Dummies books
  • Become recognized experts on Content Intelligence, thanks to the easy way to explain difficult things that characterizes the Dummies books
  • Find new companies interested in our Intelligent DAM

How were the assets used?

  • Free e-book to download from our websites to inform and develop people on CI
  • Free promotional materials for events to widen the audience and make them aware of the topic
  • Gift for our clients and THRON employees to strengthen engagement

What results did you see?

  • 8,000 e-books downloaded
  • 750 print books given out

How have your customers reacted to the book and what feedback have they shared with you?

The book was really welcomed. It helped the customers to improve their usage of the software; on the other hand, it speeded up the onboarding process of new clients. Some of them even chose Content Intelligence For Dummies as their summer reading!

“The proven experience of Dummies was a great lever for us to spread the voice about an increasing strategic topic, like Content Intelligence.” –Nicola Meneghello, founder and CEO of THRON, author of Content Intelligence For Dummies

About This Article

This article is from the book:

About the book author:

Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than 20 years of experience building profits for both small businesses and multibillion-dollar corporations in over 75 different industries.

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