General Business Articles

Cheat Sheet / Updated 05-08-2025

When you’re ready to get into brand licensing, you can benefit from some inside knowledge of how the business of licensing works. The goal of this cheat sheet is to provide you with a basic understanding of brand licensing’s key elements.

Article / Updated 10-28-2024

A bullet journal or BUJO for short, is an organizational system that helps you keep track of everything in your busy life. It’s a life hack, a physical place to store everything you need to do, remember, or give attention to. Created by Ryder Carroll, a designer in New York City, the bullet journal is a way to keep organized in a fast-paced world. This system is a hard copy version of a to-do list, reminders, upcoming tasks, and anything else you need it to be, all in one place. And you don’t need any fancy gadgets or digital devices. All you need is a pen and a notebook. Elements of a bullet journal The bullet journal is comprised of five main elements. These include: Index: The index will be the first element in your bullet journal. Adding an index helps you find what you need when you need it. All of that information may seem like a waste if it is jumbled and you are unable to locate information in a pinch. Rapid logging: As the name implies, rapid logging is a quick and easy way to record anything. Many people lose interest in journals or complicated lists because they become arduous and cumbersome, rather than helpful. Using rapid logging, you make quick work of any meeting notes, journal entries, or to-do lists. This involves notations using short sentences and abbreviations, when possible. Logs: Your bullet journal should contain logs that help you identify what you need to accomplish. Ryder Carroll recommends that you use a future log, a monthly log, and a daily log. This way you can see what you need to accomplish on a small and large level. This logging system also provides you with a way to track your progress over time. Collections: Collections are a way of consolidating related topics. You can add a collection for books you want to read, restaurants you’d like to try, or even a separate collection for tracking fitness goals. Migration: Migration involves moving uncompleted tasks into current or future logs so that the tasks remain visible. If you are unable to complete a task from a previous month, simply migrate the task to your present or future set of goals. One of the main purposes of migration is to help you identify which goals and tasks are truly important to you. Your bullet journal can contain whatever information you want. The goal is to accomplish more by weeding out irrelevant tasks and continuing to work towards the ones that matter. Bullet journaling is about the system more than the content. Fill it with whatever matters to you! Getting started on your bullet journal Your bullet journal is a flexible system that allows you to keep track of all things. Follow these steps to get started: Choose your notebook and pen.Make sure it is big enough to hold everything. You will consolidate everything (really, everything) into this notebook. Open your notebook to the first spread and title them Index at the top of the page.A spread consists of two blank pages next to one another. Open to the next blank spread and title the pages Future Log.Write the page numbers in the bottom corner of your page. Go back to your index and log your Future Log.This could say simply, “Future Log 1-4.” It is important that you log entries into the index as you add them to your journal. This will help you find entries quickly when you need them. Go to the next spread and title it Monthly Log. Create spaces for monthly entries. Often, this takes the shape of large boxes for each month, similar to the structure of a monthly planner.Don’t forget to record the page number in your index. Open to the next spread and title these pages Daily Log. To enter your first entry, record the date. Begin recording tasks, events, or notes.You want to keep each entry short, as with a bulleted list. This is the rapid logging process. Use the following symbols: Tasks use a dot bullet (•) Events use an open circle bullet (o) Notes use a dash or hyphen (-) Use a star (*) to signify important tasks Once you have completed your first month, begin a new monthly log. Go back and scan your previous month. Mark completed tasks with an x. Review open tasks. Consider whether the task is still relevant. If the task is no longer relevant, mark it through with a line (task). If your task needs completed in future months, make the dot a left arrow (<) and migrate it to the appropriate place in the future log. If the task needs completed in the current month, use a right arrow (>) and record the entry in the current month. Next, begin any collections on a new spread to keep track of related topics.For example, you may have a grocery list or track ideas for an upcoming birthday. Record the page number and collection in your index. Begin bullet journaling. To see this process in action, check out Ryder Carroll’s YouTube video describing the basics of bullet journaling. Why people love the bullet journal The bullet journal is a great way to stay organized. But most importantly, bullet journals are easy. Here’s why: You can put everything is one place. No more lost or half-fulfilled to-do lists. Bullet journals are easily modifiable to fit your needs, habits, and schedule. They don’t require a huge time investment. All topics are indexed and can be found when needed. You are already doing this. Bullet journals just make it easier. With these journals, you can identify what is truly important to you and your goals are always visible. Check out Pinterest for ideas on how you can use your bullet journal to stay organized.

Cheat Sheet / Updated 09-25-2024

Whatever reason you have for selling your business — finances, family, fatigue — you'll want to assemble the right group of professionals to assist you through the sale process, know which essential documents to have on hand, and understand how to value your business assets to ensure a successful sale.

Cheat Sheet / Updated 05-07-2024

From searching for a business to buy, getting your finances in order to managing and marketing and everything in between, the world of small business can be both exciting and overwhelming. If you’re thinking about buying and running a business, check out the following list of tips to improve your chances of success.

Article / Updated 08-01-2023

When it comes to work packages, you can illustrate your progress with the help of a task board; it’s a useful tool for communicating to everyone involved the extent of the project's progress. You can use this task board to differentiate on a timeline the various development stages of the design thinking project. The task board can show the progress of the entire project with the help of user stories. Sort such stories into just three stages: Ready, In Development, and Done. (You can use table columns to demarcate these stages.) Based on the progress, the individual user stories can be moved into the relevant column on a card or a sticky note. If there you find any problems with a particular work package (deadlines can’t be met or the work package requires more personnel, for example), stick a black dot on the card. You can find an example of a task board in the following figure. Write the name of each individual work package on a card, and sort them on the task board according to each development stage. You can choose different colors for technical and marketing work packages. The left column, labeled To Do, contains all work packages at the start of the project. Sort the cards in the order of their ranking, from top to bottom. (This ranking also lets you know which work packages have the best chances of being carried out.) When work packages are ready to process, the person in charge moves the work package card to the right, into the Ready column. When work has started, it’s moved to the In Progress column — under the In Development heading. The In Progress column should always hold a card in for each team member. If the processing has been completed successfully, the project manager can move the card to Developed. The Testing column follows. Each result of a work package should be tested from either a technical perspective or the customer’s viewpoint. Here, testing can represent a technical feasibility test for technical work packages, for example, or a customer survey if the work package relates to marketing. The Testing column can include the subcolumn In Test with work packages being executed. The person in charge of the work package moves the card into this column. When the test has been successfully completed, the project manager moves the card into the subcolumn Tested. Subsequently, the project manager moves the card to Done or Blocked. Done indicates that the contents of the work package have been completed and the conditions for satisfaction have been met. The Blocked column refers to a case where major issues have led you to stop the processing of this particular user story. Issues here might be a lack of resources (the person working on it might be absent due to illness) or technical errors in the processing. As a team, discuss the significance of the individual development stages before the project starts. Each team member must have the same understanding of what's involved. You should clarify to the team exactly what the stages Ready and Done mean for your task. The Ready status can be understood as follows: Everyone understands the contents of the work package. The dependencies to other work packages are recognized and pose no barriers to the processing. The team has the required skills and means for the execution. The effort in terms of time was estimated, which revealed that the work package could fit into the planned schedule. The criteria for the successful completion of the work package are clear, known to everyone, and verifiable. The team knows how to process the work package. You can describe the Done status as follows: All work is complete, or there is no further work. The work package was checked for completion according to the four-eyes principle — approved by at least two people, in other words The feasibility (for technical work packages) or the conditions for the customer’s satisfaction (for marketing-related work packages) has been met or was ensured with tests. No high-importance items remain open. The results are documented. The client or customer has accepted the work package. You can display the task board on a whiteboard or a metaplan wall and then place it in a work room so that everyone can always see the progress being made. The daily meetings can take place in this room, and the cards can be moved according to the latest status. In addition to the task board, you can document items that still need to be clarified on an open-items list (a to-do list, in other words) and track them. The open-items list should include the following aspects: Serial number: A number that makes it easy to quickly record the work packages. Name: A short name for the open item; can refer to the structure of the project and can mirror your chosen name for the work packages Date: The day on which the open item was reported Person notifying: The person who placed this open item on the list. Urgency: Rated as High, Medium, or Low Person-in-charge: The person who has to clarify the open item Collaboration with: A list of persons or departments that have to be involved in the clarification process Resource expenditure: An estimate of the expenditure for the personnel, equipment, or investment capital needed to clarify the open item Done: Describes the condition at which the open item has been clarified By when: The deadline by which the open item must be clarified Status: The current status of the clarification; can range from Open to In Progress to Done. By using the task board and open-items list, you’re providing a comprehensive overview of the project’s progress and encouraging the project team to share information. Each team member is informed about the status of the total project, the state of each work package, and any problems that occur.

Cheat Sheet / Updated 07-03-2023

You have a lot of methods and steps available when applying TRIZ principles to problems and solutions. Print out this handy Cheat Sheet and keep it nearby for reference when you’re trying to come up with your next great idea.

Cheat Sheet / Updated 01-10-2023

Business analysis is a profession, or a set of methods, tools, and techniques, or a role, or a combination of all of these. Your role as a business analyst is critical for successful delivery of value to your customers, whether those customers are external or internal to your organization. You can use business analysis concepts, tools, and technique across your organization to help it to respond quickly and effectively to changes in your world, your environment, your markets, your customer base. You can use business analysis at multiple levels: the strategic level, the initiative level, and the operational level.

Article / Updated 09-22-2022

In the business analysis profession, there is no one-size-fits-all solution. As you develop your project type, you need to know all the tools available to you; think through all the variables related to the people, project characteristics, and the process; and then determine what tasks you need to complete. Data warehouse projects A data warehouse is a solution that brings together information from diverse sources and puts it in a format that stakeholders can easily access when making complex business decisions. A data warehouse supports a company’s tactical and strategic goals. Data warehouses are useful for trend analysis, forecasting, competitive analysis, and targeted market research. Data is often summarized by specific subject area, function, department, geographic region, time period, or all of these. Most data warehouse projects fall into the “large project” category and result in a substantial project planning effort for you as the business analyst. These projects often have a company-wide focus. The business priority for the project depends on what critical decisions need to be made to address a business threat or opportunity. Include these types of tasks in your data warehouse project work plan: Identifying what information the data warehouse must contain, identifying who should have access to it, and making sure users have the right level of access. Identifying and prioritizing subject areas to be implemented. Managing the scope of each subject area iteration or release. Validating the data accuracy and consistency during the extract/transform/load (ETL) process. Defining the correct level of data summarization. Establishing a data refresh schedule that’s consistent with business needs, timing, and cycles. Researching and reviewing available commercial off-the-shelf (COTS) business intelligence tools used for complex reporting. Planning for a user-friendly, powerful desktop query tool for users to access data without IT assistance. Planning for the user training and support needed to learn how to use tools and access data. Ensuring thorough testing is done prior to user acceptance testing (UAT). Process improvement projects Companies find competitive advantages by looking closely at their business processes and determining whether they need to improve their business operations. Depending on the changes to be made, those changes may occur in small segments over a long period of time (evolutionary changes) or may be made at one time (revolutionary changes). As a business analyst, your evaluation of the business process may result in a recommendation for software changes, procedural changes, organizational changes, or personnel changes. The tasks you perform when completing a process improvement project include analyzing the current process, capturing metrics as a baseline, identifying the problems, and identifying solutions that fix those problems to achieve better performance. Reengineering — another approach to changing a business process — happens when you start from scratch to ask what the organization needs in order to succeed instead of fixing something that already exists. You ignore current roles, silos (compartmentalized departments in organizations), and outdated business rules, and challenge assumptions to create enterprise-wide changes. Reengineering implies that you’re innovating dramatically to design new, streamlined processes. Tasks related to process reengineering projects include the following: Performing root cause analysis to find out the real problem that exists within the business Brainstorming with the project team alternative approaches to address the problem area Choosing the best approach that solves the business problem Infrastructure projects Infrastructure projects are internal technical upgrades that impact systems, hardware, platforms, or tools in order to improve the technology that supports the business and the information technology (IT) efforts. Typically, these projects are called IT projects because they’re driven and sponsored by IT departments. Tasks to include on your work plan include the following: Assessing how software interface changes (even small ones) may impact usability Assessing how the project may impact user productivity and whether training may be required Determining whether any change to a work process needs to be made based on the project With infrastructure projects, the changes often affect stakeholders, external customers, or suppliers. Business analysts are involved to manage requirements and expectations of these changes among all project stakeholders. Here are some things to keep in mind: Business analysts sometimes underestimate or miscommunicate business impact, technical risks, and priorities, so be careful. In particular, don’t forget about implementation considerations and transition requirements (user training, timing, and support). Although infrastructure projects aren’t intended to change user functionality, user productivity often decreases during the learning curve as users get used to the new elements. Because these projects are technology improvements, they may often be delayed to make room for more business-critical efforts, assuming their delay doesn’t significantly impact the business. These projects may be initiated because vendor support is no longer available. Web development projects In today’s environment, many users expect feature-rich websites and applications accessible from anywhere with any web browser. They also expect functions to be delivered in short time frames. Think about the applications you use today, like online banking, social media, and shopping websites. Web development projects are customer-facing web applications that are targeted at consumers and are available inside or outside the organization. As such, they require some special considerations in your work plan. When planning for this type of project, make sure to prioritize the features and functions. Doing so allows the team to work on and implement the highest value features first. Using an agile approach (building a highly skilled, tightly knit, self-managed, and collocated team that stays with the project from beginning to end and delivers software quickly) works well for these types of projects. Key stakeholders involved in these projects include usability experts, marketing product owners, and a customer representative or surrogate representative, such as marketing or business analyst. The following are some tasks to include on a web development work plan: Eliciting usability and security requirements Use cases, user stories, wireframes, prototypes, and simulations Testing activities like UAT

Article / Updated 09-22-2022

The data flow diagram is a helpful diagram for business analysts that shows the parties and systems involved with a particular process, as well as the data and interfaces involved when dealing with external agents (those parties or systems that exchange information with the project but over which your project has no control). It’s most commonly used for the project level context diagram (or scope diagram). Although the data flow diagram is a graphic, as the name suggests, you can also use a text-based version called the external interaction textual template. You use these techniques to analyze and communicate. If text communicates better to your stakeholders, use the textual template rather than the diagram. Introduction to data flow diagrams for business analysis The data flow diagram consists of three basic symbols: circles, curved lines, and rectangles. Each symbol represents something different: Circles: The circles represent the process (or the function) that actually works to transform inputs into outputs. In the example below, the process involves taking in all the information from the guest (input) and sending it off to the reservation system (output). Curved lines: The curved lines represent the data flowing into and out of the process. These bits of data aren’t detailed data elements but rather a conglomeration of data called net flow. In the example, dates coming from the guest into the process are arrival and departure dates (including times), but instead of getting that detailed, the diagram simply summarizes them as “dates.” Rectangular boxes: The rectangular boxes represent external agents that are sources or recipients of data. Your project has no control over how these sources execute their internal processes (their work), and the project can only send data to and receive it from them. For example, you have no idea how the reservation system processes its data, but based on what you send the system, you get the availability and price information from it. Credit: Illustration by Wiley, Composition Services Graphics Here are some examples of when you should apply this technique: When identifying stakeholders (those external agents!) When scoping your project and figuring out your boundaries Like any analysis method, data flow diagrams have advantages and disadvantages. In the advantages column is the fact that the diagram is a very clear way to show the scope boundaries for the project so that everyone is on the same page with regard to the area being analyzed (the scope). It also highlights the items that aren’t part of scope and can be documented as “out of scope.” The disadvantages primarily have to do with reader understanding: The diagram doesn’t show sequence, so some businesspeople may have a hard time following it. The diagram presents the data flowing into and out of the project at a rather high level. It doesn’t show all the data elements, which may be problematic for detail-oriented folks. The data flow has kind of fallen out of favor because, outside the scope diagram, businesspeople don’t relate to the many levels of the data flow diagram. They prefer a workflow. Here’s how to create a data flow diagram: Identify the process you’re documenting (the circle in the middle of the diagram). Identify all the parties and systems (the rectangles) involved in the process. Elicit from the stakeholders the data (the curved lines) flowing among the parties, the systems, and the process. Have the stakeholders validate your diagram. The external interaction textual template for business analysis An external interaction textual template may sound complicated, but it’s really not. You use the same information you’d use for a data flow diagram but present it in a text table rather than a graphic. A textual representation may be preferable when your stakeholders don’t understand the diagram or when teaching them how to read it takes too much time. You can see that the left-hand column lists the external agents (the rectangles on the data flow diagram), and the middle and right-hand columns list the data itself (the curved lines on the diagram). Credit: Illustration by Wiley, Composition Services Graphics

Article / Updated 09-21-2022

Can you make decisions swiftly and confidently when vast amounts of data cross your desk and inbox every day? How do you prioritize and rapidly respond in the midst of changing conditions? Well, you use the skills you already possess but may not be tapping into. Here's an interesting correlation: The way you process information as you drive a vehicle works for making an informed decision, as well. If you drive well enough to be 98 percent accident-free, chances are you're already a master of processing tons of data at high speed: You select pertinent information almost automatically and then use the information quickly and accurately. If you apply that innate skill to your decision-making, you can make informed business decisions without second guessing yourself. To sort from a sea of information, do the following. Focus on the outcome. Being clear about the end point does two things: Provides guidance for your intuition, enabling you to sift through all the available information to select what's important for the decision you need to make Gives you a solid anchor for your decisions that can accommodate opposing facts and perspectives If, for example, the end point is to stay under budget, then your decision and the data you use to inform your decision will be filtered based on that. If the end point is to produce a product that meets customers' unstated needs, then all the available information will be filtered using that criterion. The outcome anchors your decision making. Stop mentally concentrating on the issues and let your subconscious do the work for you. Your subconscious is faster than your conscious mind, and it works automatically when your focus is clear. When you turn the issue over to your subconscious, you gain speed and accuracy. Question and expose the beliefs you use to interpret how the world works. Beliefs, otherwise known as mental models — things you believe to be true but that may not actually reflect a widened view of reality — filter reality to confirm your previous experiences. Questioning your beliefs permits you to improve the accuracy of your analysis, jettison past connotations, and open up new possibilities. Observe your emotions. Step back to gain perspective and quiet the mental chatter so that you can accurately hear your inner voice. You'll gain a wider view of the situation and be able to see alternatives. It's really easy to fall prey to doubt or to rationalize your decision. If you're feeling fearful, you may think you have only one option or no options. In climates of high fear, when the rational dominates, making an informed decision requires that you achieve a calmer state of mind so that you can access your higher mental and intuitive functioning. After you analyze and review your options, select your decision, but before you commit, check in on how you feel about the option you've selected. Call it a heart check. Even when the solution is a totally new approach, you need to feel at peace with it. Making an informed decision requires that you work with both facts (actual data) and emotional information, and that you take steps to mitigate the effect of ingrained bias. Doing so requires that you commit to mastering all your senses and intelligences so that, in chaotic decision-making environments, you'll be able to balance data with open-minded experimentation and stay sensitive to cues that other decision-makers will miss.