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Articles & Books From General Business
Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators.
Turn a business plan into profitable reality with practical hands-on tipsA solid business plan is crucial to the ultimate success of your start-up or small business. But don’t fret, your friends at For Dummies are here to help! Getting Started in Business Plans For Dummies gives you the fundamentals you need to let your business really take flight.
Cheat Sheet / Updated 05-07-2024
From searching for a business to buy, getting your finances in order to managing and marketing and everything in between, the world of small business can be both exciting and overwhelming. If you’re thinking about buying and running a business, check out the following list of tips to improve your chances of success.
Prospect, evaluate, purchase, and grow an existing business Buying a Business For Dummies guides you through the process of becoming an entrepreneur without starting from scratch. Before you purchase an existing business, you'll need to know what types of opportunities are out there, how to identify the right fit for your goals, and which strategies to use as you negotiate the deal and manage a smooth transition.
All in favor of improving meeting procedures, say Aye!Trying to keep your in-person and virtual meetings on track and running smoothly? You need Robert's Rules of Order! These rules for conducting meetings have stood the test of time as the gold standard for practical and effective procedure in group settings like corporate and nonprofit boards, councils, and more.
Innovate your business by incorporating design thinking Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products. Design Thinking For Dummies walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations.
Article / Updated 08-01-2023
When it comes to work packages, you can illustrate your progress with the help of a task board; it’s a useful tool for communicating to everyone involved the extent of the project's progress. You can use this task board to differentiate on a timeline the various development stages of the design thinking project.
Article / Updated 05-31-2020
When targeting potential customers during the design thinking process, it's important to figure out the customer journey. For the customer journey, imagine which steps a potential customer (preferably, in the form of a concrete persona) experiences before, during, and after using a product or service. Create a description of the target person using the Persona method, and supplement it with an empathy map.
Article / Updated 05-31-2020
Part of the design thinking process is making your ideas very clear and tangible. You can easily and quickly create a prototype of your idea on paper, on a whiteboard, or on an electronic device (laptop, smartphone, tablet) with drawings and photo collages. You can outline the product design; drawings of the functions and characteristics of your idea are also possible.
Article / Updated 05-31-2020
Creativity techniques used in design thinking can be divided into methods that are intuitive-creative or systematic-analytical. By applying the intuitive-creative techniques, usually in a group, you can stimulate spontaneous ideas, associations, and analogous conclusions in order to overcome mental blocks in the form of a much freer configuration.