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Published:
November 1, 2011

Cash Flow For Dummies

Overview

The fast and easy way to grasp cash flow management

Cash Flow For Dummies offers small business owners, accountants, prospective entrepreneurs, and others responsible for cash management an informational manual to cash flow basics and proven success strategies. Cash Flow For Dummies is an essential guide to effective strategies that will make your business more appealing on the market. Loaded with valuable tips and techniques, it teaches individuals and companies the ins and outs of maximizing cash flow, the fundamentals of cash management, and how it affects the quality of a company's earnings.

Cash flow is the movement of cash into or out of a business, project, or financial product. It is usually measured during a specified, finite period of time, and can be used to measure rates of return, actual liquidity, real profits, and to evaluate the quality of investments. Cash Flow For Dummies gives you an understanding of the basic principles of cash management and its core principles to facilitate small business success.

  • Covers how to read cash flow statements
  • Illustrates how cash balances are analyzed and monitored—including internal controls over cash receipts and disbursements, plus bank account reconciliation and activity analysis
  • Tips on how to avoid the pitfalls of granting credit—evaluating customer credit, sources of credit information, and overall credit policy
  • Advice on how to prevent fraud and waste
  • Covers cash-generating tactics when doing business with dot-coms, other start-ups, and bankrupt customers

Cash Flow For Dummies is an easy-to-understand guide that covers all of these essentials for success and more.

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About The Author

Tage C. Tracy is principal owner of TMK & Associates, an accounting, financial,and strategic business planning consulting firm.

John A. Tracy is Professor of Accounting at the University of Colorado in Boulder and the author of Accounting For Dummies.

Sample Chapters

cash flow for dummies

CHEAT SHEET

Cash flow refers to generating or producing cash (cash inflows) and using or consuming cash (cash outflows). You should think of cash flow as the lifeblood of your business, and you must keep that blood circulating at all times in order avoid failure. Managing cash flows is essential to the successful operation of your business.

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Cash flow refers to generating or producing cash (cash inflows) and using or consuming cash (cash outflows). You should think of cash flow as the lifeblood of your business, and you must keep that blood circulating at all times in order avoid failure. Managing cash flows is essential to the successful operation of your business.
Understanding the terminology used in profit and cash flow analysis is essential to managing the finances of your business. Here are some key terms you should commit to memory: Break-even: The level of sales required to produce operating results with zero profit (sales revenue less cost of sales and other expenses equals zero).
The cash you use to run your business resides in different accounts. To manage your cash flows effectively, you generally need to have cash in the following types of accounts: General operating account: Used for processing the large majority of a business’s normal and customary transactions, such as paying vendors and receiving customer payments.
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